Washing your hands is the most heroic act against the Coronavirus - BBC Media Action India’s 60-second animation film 'Superhero Soap”

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  • Reethira
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  • Senior Project Manager, WASH BBC Media Action India Working on evidence based social and behaviour change communication (SBCC) on urban and rural sanitation in India. Interested in storytelling.
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Washing your hands is the most heroic act against the Coronavirus - BBC Media Action India’s 60-second animation film 'Superhero Soap”

India is currently in the fourth, slightly more relaxed phase of the COVID-19 lockdown with workplaces and public spaces are opening gradually. In March 2020, UNICEF conducted an online poll with 7000 people of which 39% did not practice correct handwashing, which is one of the key preventive steps against the spread of the virus. In densely populated urban settlements, physical distancing is a challenge. While people may not have any option is sharing public spaces, they do have the capacity to maintain personal hygiene especially when it comes to handwashing. In these extraordinary times, a hyper sanitary mode is what everyone is and ought to adopt with simple heroic actions like washing your hands with soap.

BBC Media Action’s film on handwashing builds on its editorial values and global experience in communication and media development.
The 60-second animation film 'Superhero Soap' builds on the insight that your hand is the carrier of coronavirus and becomes
the virus itself. Soap is positioned as the saviour. 

This film has been shared by and among stakeholders across the urban sanitation sector including the Ministry of Housing and Urban Affairs, partner networks in the National Faecal Sludge and Septage Management (NFSSM) Alliance, and has also been hosted on the Top Parent Application. The film was first made in Hindi and English and will be transcreated in other regional languages for further dissemination.
 
Watch and share the ‘SuperheroSoap’ film 
https://twitter.com/bbcmaIND/status/1261222784622972933
https://www.facebook.com/BBCMediaActionIndia/videos/262474534949350/  
#SuperheroSoap #handwashing #Covid_19
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  • paresh
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  • Budding WASH researcher, especially interested in governance, public policy, finance, politics and social justice. Architect, Urban & Regional planner by training, Ex. C-WAS, India. I am a patient person :)
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Re: Washing your hands is the most heroic act against the Coronavirus - BBC Media Action India’s 60-second animation film 'Superhero Soap”

Dear Reethira,
Thank you for sharing links to the short video. You said that the plan is to translate the movie in other languages for its wider dissemination.
I am curious to know  if the graphic content will be suitably adapted to incorporate regional culture? The film in its current form is rooted in urban activities. 
Now that wearing a mask is emerging as the other hero that can prevent transmission of the virus, is there a plan for another movie?

Regards
paresh
Paresh Chhajed-Picha
Researcher at Indian Institute of Technology - Bombay, India
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  • pallavi
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Re: Washing your hands is the most heroic act against the Coronavirus - BBC Media Action India’s 60-second animation film 'Superhero Soap”

Dear Reethira,

Thank you for sharing the link. Is it possible for you to share the link for Hindi version.  For all our WASH in school projects we are working with schools mostly of vernacular medium. This video clip will create a great awareness among students & community.

Regards,
Pallavi Deshmukh
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  • Reethira
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  • Senior Project Manager, WASH BBC Media Action India Working on evidence based social and behaviour change communication (SBCC) on urban and rural sanitation in India. Interested in storytelling.
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Re: Washing your hands is the most heroic act against the Coronavirus - BBC Media Action India’s 60-second animation film 'Superhero Soap”

Dear Paresh,

Thank you for your query. As of now, the film has been translated in Telegu (besides being available in Hindi and English) for it to be shared across Andhra Pradesh and Telangana. We are very conscious of the content we develop and keep in mind a couple of principles; the idea should be such that it universally resonates with a wide audience; the communication should be simple enough for people to understand (the concept of hero is well understood).
In terms of suitability as per regional cultures, sure there are nuances like the film has a door knob (it may appear to be more so with urban households), but ultimately the message is understood as, our hands touch multiple things through the day, including doors and external surfaces.

We have also developed GIFs on wearing and proper disposal of masks while acknowledging the work that our sanitation workers are doing despite threat of COVID19. You are absolutely right, wearing a mask is the other heroic action that can prevent transmission. As of now there is no other film in the pipeline, but I will shortly share the GIFs I just mentioned. 

Regards,
Reethira
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  • Reethira
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  • Senior Project Manager, WASH BBC Media Action India Working on evidence based social and behaviour change communication (SBCC) on urban and rural sanitation in India. Interested in storytelling.
  • Posts: 3
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Re: Washing your hands is the most heroic act against the Coronavirus - BBC Media Action India’s 60-second animation film 'Superhero Soap”

Dear Pallavi, 

I'm very happy to hear that you would like to disseminate the Hindi  'Superhero Soap' film.
Please do send me an email on This email address is being protected from spambots. You need JavaScript enabled to view it. so that we can discuss a few details like what format you would need and where it would be used. 

Regards,
Reethira
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