Key documents for the sub-category on Behaviour change and user psychology issues

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  • moslerha
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Re: Key documents for the sub-category on Behaviour change and user psychology issues

Dear Om,
I would like to give some answers to your requests in the view of the RANAS approach of behavior change.

- Science behind behaviour change - 1
==> The RANAS model of behavior change is based on approved behavioral theories and corroborated in more than 70 scientific publications.

- How to conduct formative research (identification of behavioural determinants, motives, barriers, touch points) - 2
==> The RANAS approach defines a systematic methodology about how to determine the behavioral factors which should be addressed with behavior change interventions: 1) qualitative interviews; 2) quantitative interviews; 3) data analysis resulting in doer/non-doer analysis; 4) determination of the behavioral factors to be changed

- How to design behaviour change intervention package (such as documents related to creative process to design the hygiene intervention package) or learning from effective behaviour change programme - 3
==> The RANAS catalogue of behavior change techniques (BCTs) defines which BCTs are applicable to change which behavioral factors.

- How to effectively deliver behaviour change programme (it can be learning from scale implementation of the programme within WASH or integration into health, education, nutrition or private sector) - 4
==> In many publications it was shown that the RANAS approach can be applied at scale. Actually 11 NGOs are implementing 9 different behavior change campaigns applying the RANAS approach in the Rohingya camp near Cox Bazar in Bangladesh.

- How to effectively monitor and evaluate  behaviour change interventions - 5
==> The RANAS approach contains explicitly M&E by providing a before-after control design. The same households are interviewed before and after the intervention and this is done for the intervention group but also for the control group which did not receive any intervention. The before-after change in behavior is then compared between intervention and control group. However, this is done not only for the behavior but also for the behavioral factors. Hereby we know whether the targeted behavioral factors were really changed by the intervention or not and with this knowledge the intervention can be improved. 

I hope this helps to understand that the RANAS approach fulfills all the requirements that you are calling for.

All the best,
Hans Mosler
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  • Elisabeth
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Re: Key documents for the sub-category on Behaviour change and user psychology issues

Hi Hansi,
Thanks for your informative post about the RANAS model. 

The starting point of this thread was to investigate which "Top 5" publications should be highlighted as "Key documents for the sub-category on Behaviour change and user psychology issues". You can see the current ones at the start of this thread or listed below:

+++++++++

(1)
Neal, D., Vujcic, J., Hernandez, O., Wood, W. (2015). The Science of Habit - Creating disruptive and sticky Behavior Change in Handwashing Behavior. USAID/WASHplus Project, Washington D.C., USA
www.susana.org/en/resources/library/details/2380

(2)
Cavill, S., Chambers, R., Vernon, N. (2015). Frontiers of CLTS: Innovations and Insights. Sustainability and CLTS: Taking Stock (Issue 4). CLTS Knowledge Hub at the Institute of Development Studies (IDS), Brighton, United Kingdom
www.susana.org/en/resources/library/details/2179

(3)
Contzen, N., Mosler, H-J. (2015). Compilation of methodological fact sheets on behavior change. Swiss Federal Institute of Aquatic Science and Technology (Eawag), Dübendorf, Switzerland
www.susana.org/en/resources/library/details/2397

(4)
Mosler, H.-J. et al. (2015). Compilation of intervention fact sheets on data-driven behavior change. Swiss Federal Institute of Aquatic Science and Technology (Eawag), Dübendorf, Switzerland
www.susana.org/en/resources/library/details/2396

(5)
O’Connell, K. (2014). What Influences Open Defecation and Latrine Ownership in Rural Households?: Findings from a Global Review. World Bank, Water and Sanitation Program (WSP) Working Paper, Washington DC, United States
www.susana.org/en/resources/library/details/2362

++++++++

All a bit older now but not necessarily outdated. Your RANAS model is included as part of Number 4 but probably by now a different, more recent overview publication should be listed?

Please advise which publications you'd put forward to be the "Top 5 Key documents"? That bullet point list by Om I understood to say, one publication for each of those topics that he listed (?). So we wouldn't want 5 documents about RANAS but just one, or?

Regards,
Elisabeth
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