Problem based marketing/sales approach to sanitation

  • edna
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Problem based marketing/sales approach to sanitation

Hi Everyone,
I am interested in getting more insights and experiences on problem led selling/marketing based approach to sanitation. And maybe how it directly impacts peoples willingness to buy. Kindly if you have any documentation or insights or marketing scripts used adopted before to share? I am interested in investigating that on a future willingness-to-pay research project.

Young water professional with developed interest on strategic sanitation planning and service provision
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  • rochelleholm
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  • Manager of Mzuzu University Centre of Excellence in Water and Sanitation, Malawi. To learn more about the Centre visit http://www.mzuniwatsan.com/.
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Re: Problem based marketing/sales approach to sanitation

Hi Edna,
For rural sanitation marketing work in Malawi to address problem led selling/marketing based approach to sanitation (need for low-cost latrine design using all local materials) checkout these two papers:

Holm, R., Tembo, M., Njera, D., Kasulo, V., Malota, M., Chipeta, W., Singini, W. and Mchenga, J. Adopters and non-adopters of low-cost household latrines: A study of corbelled pit latrines in 15 districts of Malawi. Sustainability, 2016, 8, 917. DOI:10.3390/su8100917 www.mdpi.com/2071-1050/8/10/917/htm

Kasulo, V., Holm, R., Tembo, M., Singini, W. and Mchenga, J. Enhancing sustainable sanitation through capacity building and rural sanitation marketing in Malawi. Environment Development and Sustainability, 2018. DOI: 10.1007/s10668-018-0191-2 rdcu.be/VcJZ

Rochelle Holm, Ph.D., PMP
Mzuzu University
Centre of Excellence in Water and Sanitation
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  • edna
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Re: Problem based marketing/sales approach to sanitation

Thanks Rochelleholm, I Will surely delve into this

Young water professional with developed interest on strategic sanitation planning and service provision
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  • DaniBarrington
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Re: Problem based marketing/sales approach to sanitation

Hi Edna,

Although the paper itself might not be that useful, we did a systematic review last year of sanitation marketing interventions, so the list of different projects/bibliography might be useful:

www.sciencedirect.com/science/article/pii/S027795361730638X

The paper isn't open access though (we couldn't afford it :-(), so if it looks useful then send me an email at This email address is being protected from spambots. You need JavaScript enabled to view it. and I will send you a copy :-)

Dani Barrington, PhD, BE (Hons), BSc

Lecturer in Water, Sanitation and Health
University of Leeds

Editor in Chief
Journal of Humanitarian Engineering

Honorary Fellow in Public Health
The University of Quuensland
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