Sanitation entrepreneurs making business out of Faecal sludge

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  • CharlotteM
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  • Marketer by profession. Expertise in sanitation social marketing targeting behavior change and positive uptake of water and sanitation projects for sustainability and maximum impact.
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Re: Sanitation entrepreneurs making business out of Faecal sludge

Dear Prince,

Just to find out about the marketing and sale of briquettes,what is the main source of fuel that the people are currently using in your area? Are the briquettes cheaper than them? I would recommend a brief market study to understand the dynamics. This will determine the best strategy to use.

Regards
Charlotte




Charlotte Mong'ina Maua
Water and Sanitation Consultant

M +254 (0) 723 571 463
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L: Nairobi, Kenya
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  • PrinceK
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  • I am a development professional involved in planning, implementing and monitoring of WASH development work programs at all stages of the project management cycle.
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Re: Sanitation entrepreneurs making business out of Faecal sludge

Hi Charlotte,

For the target customers, charcoal is the main source of energy for cooking/heating. In comparison, the briquettes made from treated faecal waste are actually cheaper; it's the stigma attached to the product (it being faecal matter, despite being treated) that creates a barrier for its mass update. 
Alot of sensitisation still needs to happen in most areas.

Although, where briquettes made from faecal matter are failing to push sales, some of our FsM sanitation entrepreneurs are sucessfully marketing the connection and usage of biogas, especially to restaurants in local markets. 

Regards,
Prince
Prince Kapelembe
Water, Sanitation & Hygiene professional

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  • CharlotteM
  • CharlotteM's Avatar
  • Marketer by profession. Expertise in sanitation social marketing targeting behavior change and positive uptake of water and sanitation projects for sustainability and maximum impact.
  • Posts: 70
  • Karma: 2
  • Likes received: 22

Re: Sanitation entrepreneurs making business out of Faecal sludge

Dear Prince,
Thanks for the update. Sensitization is definitely critical to be able to boost the uptake of the briquettes. In Kenya, there was a similar project done in a town called Nakuru. The uptake for the briquettes was quite slow at first. Fortunately, there was a ban on logging countrywide that made wood charcoal hard to access. Briquettes were the next best option. You can read all about it here .
All the best.
Regards
Charlotte




Charlotte Mong'ina Maua
Water and Sanitation Consultant

M +254 (0) 723 571 463
E This email address is being protected from spambots. You need JavaScript enabled to view it.
L: Nairobi, Kenya
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  • PrinceK
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  • I am a development professional involved in planning, implementing and monitoring of WASH development work programs at all stages of the project management cycle.
  • Posts: 3
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Re: Sanitation entrepreneurs making business out of Faecal sludge

Dear Charlotte,

Thank you so much for sharing the insightful article. I will do my part to pass on best practices to the FSM sanitation workers back in my country in order to market briquettes in a much more effective way.

Regards.
Prince Kapelembe
Water, Sanitation & Hygiene professional

This email address is being protected from spambots. You need JavaScript enabled to view it.
(+260) 974097173
Lusaka, Zambia
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