Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

14.5k views

Page selection:
  • junelee
  • Topic Author
  • Posts: 5
  • Likes received: 1

Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Hello,

I would like to let you know about a project that we at Sesame Workshop (you know the children's TV Show "Sesame Street"?) are carrying out, with funding by the Bill & Melinda Gates Foundation:

Title of grant: Sesame Street Water
Subtitle: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria


  • Name of lead organization: Sesame Workshop, a nonprofit educational organization supported by foundations, corporations, government agencies and others.
  • Primary contact at lead organization: June Lee, Vice President, International Research
  • Grantee location: New York, NY, USA
  • Developing country where the research is being tested: Bangladesh, India, Nigeria
  • Start and end date: November 6, 2012 – October 31, 2015
  • Grant type: Global Development
  • Grant size in USD: $2,030,307 (see entry in grant database here )
Short description of the project:
“Cleaner, Healthier, Happier” is a multi-media project developed by Sesame Workshop to promote positive behaviors related to sanitation and hygiene among children ages 3 to 7 years and their caregivers in low-resource communities in Bangladesh, India, and Nigeria. The project provides critical messaging on using the latrine, wearing footwear when defecating, promoting handwashing to break the oral-fecal route of disease transmission, safe water collection and purification practices, and improved waste disposal practices. The project includes both mass media (PSAs) and community and school-engagement components, where implementing partners facilitate with content with children (and to a lesser degree, caregivers) in areas where such content is especially needed. In Bangladesh, the team is working in tea gardens in Moulvibazar; in India, the program takes place in urban slums in Kolkata; and in Nigeria, it is implemented in schools in rural and peri-urban areas outside Abuja.

Goals:
Create engaging and educationally effective media content to promote culturally and contextually relevant sanitation and hygiene knowledge, attitudes, and practices (KAPs) among children and their caregivers; and assess the relative efficacy of different approaches to messaging (with a social vs. personal orientation) in changing these KAPs.

Objectives:
Improve sanitation and hygiene knowledge, attitudes, and practices among children and caregivers

Impact evaluation partner: University of Maryland.
Implementation partners:
Bangladesh: BSA (government), MSEDA (NGO), Mac-Bangladesh (NGO), and SRISTY (NGO).
India: Children International (NGO).
Nigeria: Explore Education (NGO), Federal Capital Territory Basic Education Board (government), and National Youth Service Corps (government).

Links, further readings – results to date:

Documents in SuSanA library: www.susana.org/en/resources/library/details/2248

Curriculum for the project (GATES EDUCATIONAL FRAMEWORK:
A Multi-Media Sanitation and Hygiene Intervention for Children and Their Caregivers in Bangladesh, India, and Nigeria)

This attachment is hidden for guests.
Please log in or register to see it.


Raya on our blog: www.sesameworkshop.org/our-blog/?s=raya

Interview between Raya and Brian Arborgast in May 2014: www.sesameworkshop.org/our-blog/2014/03/...r-healthier-happier/

Along with the Workshop’s delegation at the fair, Sesame’s newest member of its Muppet family, Raya, a 6-year-old, fuzzy, aqua-green girl, was introduced to the world for the first time. Brian Arbogast, Director of the Water, Sanitation & Hygiene team at the Bill & Melinda Gates Foundation, sat down for a chat with our new friend, Raya.


Sesame Street in general:
Follow us on Twitter: twitter.com/sesamestreet
Our Website: www.sesamestreet.org/

Current state of affairs:
Pilot projects completed in Bangladesh and Nigeria; pilot project launched in India. Pilot projects are implemented on a small scale (reaching approximately 500 children) over a course of 1-3 months. Full-scale rollout began in Bangladesh and scheduled to begin in Nigeria in the first quarter of 2015 and in India in the second quarter of 2015. Full scale-rollout will last for 4-6 months.

Biggest successes so far:
We created a new Muppet, Raya for the initiative, and she has gained traction as a spokesperson for important WASH issues while speaking from a child’s point of view. Raya was created for the initiative and there are plans to integrate her into the TV series in Bangladesh and India. She will also be central to future Sesame Workshop global health and WASH projects. In addition, our in-country programs in Bangladesh, India, and Nigeria have garnered so much excitement in the communities that many more children participated in the intervention than anticipated. Preliminary research results from Bangladesh suggest that children and caregivers in communities that received the intervention have higher scores on some measures of sanitation and hygiene knowledge, attitudes, and behaviors.

Main challenges / frustration:
Some of the settings in which our interventions take place still face infrastructure challenges (e.g., lack of well-maintained, usable toilets); promoting behavior change is challenging without being able to guarantee infrastructure. On the research front, it has been a challenge to keep the intervention groups separate from the control group in some settings (e.g., in densely concentrated schools in Nigeria), and researchers have to use alternate measures of exposure (such as character recognition) to assess the project’s impact.

I am happy to hear your comments or questions about this project.

Best regards, June




This message has an attachment file.
Please log in or register to see it.

The following user(s) like this post: ossai
You need to login to reply
  • Elisabeth
  • Elisabeth's Avatar
  • I'm passionate about SuSanA's role in the WASH sector since about 2005. I'm a freelance consultant since 2012 (former roles: program manager, lecturer, process engineer for wastewater treatment plants)
  • Posts: 3348
  • Karma: 54
  • Likes received: 914

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

I had a quick look on Youtube for the "water+sanitation muppet" Raya and found these three:

This one is for World Water Day which is today!



This one is called "Raya tells you why toilets are important":



And this one is called "Sesame Workshop's Muppet Friend Raya Encourages Proper Hygiene"

Dr. Elisabeth von Muench
Independent consultant located in Ulm, Germany
This email address is being protected from spambots. You need JavaScript enabled to view it.
Twitter: @EvMuench
Founder of WikiProject Sanitation: en.wikipedia.org/wiki/Wikipedia:WikiProject_Sanitation
My Wikipedia user profile: en.wikipedia.org/wiki/User:EMsmile
You need to login to reply
  • VikasR
  • VikasR's Avatar
  • Posts: 6
  • Likes received: 0

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Hi June,

It's great to know about the Sesame Street Water initiative and about the muppet Raya who's the face for this initiative!
I work on water very closely right now as part of the secretariat of the Fluoride Knowledge and Action network www.fluorideindia.org which is an association of people at a national level in india who are trying to put minds together on working on the Fluorosis situation.
Fluorosis which is a deadly disabling disease that has been fast spreading, particularly affecting rural populations in the country.
Groundwater in India is the biggest source of drinking water for people in rural india, but groundwater is fast depleting now in the country because of its over exploitation which is making people vulnerable, having to go deeper into the aquifers for water (particularly people in rural India. and the deeper people are going the more fluoride they are getting.
Drinking this water is leading to crippling disabilities for people because when fluoride is entering their body it’s attacking their bones severely by replacing calcium and it itself depositing on them, thereby weakening the composition of their bones.
Children have been the worst sufferers in all of this and are a neglected lot!
We need to act and we need to act quickly to prevent this disease from spreading too far
Messages on Fluorosis therefore, i.e. how is it caused? what does it do? how it can be prevented need to go out fast and these messages need to go out to to children first, children in communities, children in schools.
I was thinking; it would therefore be good idea if somehow these messages on Fluorosis could go through the Sesame Street Water Initiative (seeing it's popularity among kids) to some communities to start with.
We could also maybe think about the possibility of trying this out in a particular first as well through a pilot or something

We at The Fluoride Knowledge and Action Network www.fluorideindia.org would be really happy to help!
more on Fluorosis-http://www.indiawaterportal.org/topics/fluoride check out our facebook group-https://www.facebook.com/groups/fluorideindia/

Hope to hear from you soon

Vikas
Policy Advocacy and Communications Manager
The Fluoride Knowledge and Action Network
www.fluorideindia.org
Facebook group-https://www.facebook.com/groups/fluorideindia/
You need to login to reply
  • junelee
  • Topic Author
  • Posts: 5
  • Likes received: 1

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Dear Vikas,

Thank you for getting in touch! I'm happy to pass along your information to our team in India and get you all connected.

Best regards,
June
You need to login to reply
  • Mama
  • Posts: 1
  • Likes received: 0

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

really like this sesame Street. I amworking for an NGO based in Cameroon. specially in the area of environmental Education. Would like to receive these video. need help for that if any one could advise.
Thanks
You need to login to reply
  • VikasR
  • VikasR's Avatar
  • Posts: 6
  • Likes received: 0

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Hi June,

Thanks for your reply; Sincerely appreciate it :), haven't heard from your team in India yet; so just thought I'll buzz you briefly

Hoping to hear back

Vikas
You need to login to reply
  • Elisabeth
  • Elisabeth's Avatar
  • I'm passionate about SuSanA's role in the WASH sector since about 2005. I'm a freelance consultant since 2012 (former roles: program manager, lecturer, process engineer for wastewater treatment plants)
  • Posts: 3348
  • Karma: 54
  • Likes received: 914

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Dear Mouamfon Mama from Cameroon,

I noticed that you posted on 3 May in this thread and asked about the videos. Do you mean the videos of Raya that are available on Youtube? If you want to have them available offline, then you can download them from Youtube.

I have used this website in the past to download videos from Youtube to my computer. It works really well:
www.computerhope.com/issues/ch001002.htm

Or were you referring to videos about Raya that are not yet on Youtube?

Perhaps I should find out from June Lee if there are additional videos apart from the ones mentioned above.

Regards,
Elisabeth
Dr. Elisabeth von Muench
Independent consultant located in Ulm, Germany
This email address is being protected from spambots. You need JavaScript enabled to view it.
Twitter: @EvMuench
Founder of WikiProject Sanitation: en.wikipedia.org/wiki/Wikipedia:WikiProject_Sanitation
My Wikipedia user profile: en.wikipedia.org/wiki/User:EMsmile
You need to login to reply
  • kengelly
  • kengelly's Avatar
  • Posts: 38
  • Karma: 4
  • Likes received: 11

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

And if you're in Washington, DC -- it looks like Raya may be making an appearance next week!

Info here and in the attached flyer.
www.worldbank.org/en/events/2015/06/10/t...-role-in-development


Genevieve Kelly
Graduate Student | MBA & MPH
Johns Hopkins University
Baltimore, MD USA | tel: 570-854-5075 skype: kengelly
This email address is being protected from spambots. You need JavaScript enabled to view it.
Attachments:
You need to login to reply
  • sjraj
  • sjraj's Avatar
  • Posts: 7
  • Likes received: 0

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Hi June,

Thanks so much for sharing this information about your exciting work. I had the pleasure of learning about you and your team's work at the BMGF WASH partners workshop in Delhi back in April. As a huge Sesame Street fan since childhood myself, I'm very excited to hear about the work that Sesame Workshop is doing to better understand behavior change messaging in WASH and that the foundation is supporting your work. :)

I am interested in learning more about your mass media/community engagement components and how they differ at the three different sites. I know that you are in the midst of pilot projects currently, but what are some of the differences and similarities that you see in the uptake of these messages between urban/peri-urban/rural settings? Also, how did you decide to work in India, Bangladesh, and Nigeria?

Best regards,

Suraja
Suraja Raj, MPH
Program Associate
Center for Global Safe Water
Rollins School of Public Health-Hubert Department of Global Health
Emory University
1518 Clifton Road, NE
MS: 002-7BB CNR 6040F
Atlanta, GA 30322
Tel:+001-404-727-5977
You need to login to reply
  • junelee
  • Topic Author
  • Posts: 5
  • Likes received: 1

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Apologies for the delayed reply! It wouldn't be a problem to share the videos, Mouaamfom Mama. We would need a Memorandum of Understanding (which Sesame Workshop can draft) with your organization that would guide the use of the videos. Please get in touch with me at This email address is being protected from spambots. You need JavaScript enabled to view it. if you'd like to move forward with this. Thank you!
You need to login to reply
  • junelee
  • Topic Author
  • Posts: 5
  • Likes received: 1

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Hi Suraja,
That's a great question. We're in the middle of wrapping up research on our pilot projects in all three countries and will be better able to assess the impact of the project/messaging then. Stay tuned!
You need to login to reply
  • junelee
  • Topic Author
  • Posts: 5
  • Likes received: 1

Re: Sesame Street Water: A Multi-media Water, Sanitation, and Hygiene Intervention for Children and their Caregivers in Bangladesh, India and Nigeria

Hi Vikas,

Please let me know the best way for our India team to get in touch with you. They will follow up. Thank you!

Best,
June
You need to login to reply
Page selection:
Share this thread:
Recently active users. Who else has been active?
Time to create page: 0.380 seconds