- Markets, finance and governance
- Market development in action
- Various thematic discussions (time bound) - 2
- Private sector engagement in sanitation and hygiene - Exploring roles across the sanitation chain (WSSCC in Oct/Nov 2015, Thematic Discussion 6)
- Theme 1 of TD 6: Raising demand for sanitation and hygiene services
- Raising demand for sanitation and hygiene services - Exploring private sector roles
Raising demand for sanitation and hygiene services - Exploring private sector roles
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- KenCaplan
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- Interested in the roles of different WASH stakeholders and how they work together to deliver services.
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Re: willingness to pay
I do remember early discussions around WASH partnerships between public, private and civil society sectors and how each sector wanted to "control" the messaging (as the mandated authority on public health with a vested interest in constituents, as the party interested in sales and marketing with a vested interest in customers, and as the party interested in engagement and equity with a vested interest in "communities"). Controlling the message meant that you could plan for the response organisationally. It seems rare that the 3 groups come together to design an approach to messages that is meaningful and effective, requiring a joined up response from all three sides. Ultimately though as Sanjay suggests, putting the right messages in place only works when the systems (products and services) are there to respond.
You make an interesting point, Elisabeth, also about our terminology. Is marketing the right word for what we want to see happening? Are we clear about what it means and the implications? And how does it fit in with all the other tools that we use to "promote" behaviour change? (This was also addressed in part in another recent thematic discussion on sanitation and hygiene behaviour change programming for scale and sustainability - link .)
With regards -
Ken
Partnerships in Practice
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Re: willingness to pay
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You need to login to reply- Elisabeth
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Re: SUMMARY Week 1: Raising demand for sanitation and hygiene services - Exploring private sector roles
Thanks for this summary, that's very useful.
I am not yet fully satisfied, however, with the answers I received to my questions raised here:
forum.susana.org/forum/categories/225-th...e-sector-roles#15711
About my thematic question as to the connection between behavior change and sanitation marketing, I am unfortunately still as clueless as before... Is my question perhaps so stupid that it's hard to answer it? Or have the experts or anyone else overlooked it? I copy the main part again here:
I wonder if sanitation marketing should go hand in hand with behavior change approaches. Perhaps if we get the behavior change right, then we don't need so much marketing anymore? E.g. if people change their behavior (or aspirations?) and change to preferring toilets in their house, then there is no more point in doing sanitation marketing for toilet types that can only be away from the house (i.e. pit latrines).
Are the approaches that lead to behavior change the same as those used in sanitation marketing? I think not.
I just have this vague feeling that we throw around these terms (like "sanitation marketing") without having a clear, joint understanding of what it means.
In this context, it might help to set up a little Wikipedia page on sanitation marketing which doesn't exist yet. We do have one on behaviour change ( en.wikipedia.org/wiki/Behavior_change_(public_health) ) but it's not that good yet. If anyone would like to work with me on improving this situation, just let me know.
Also, you asked me
Nothing in particular, just the "creativity" aspect and learning from how others in the public health sector go about approaching this topic, e.g. when trying to achieve behavior change in the area of HIV/AIDS or to quit smoking or to eat a healthier diet. The conference organisers have done up a very good post-conference workshop page, see here: ehg.lshtm.ac.uk/2015/09/25/creativity-in-behaviour-change/Regarding the content, what aspects of the "creativity in behaviour change" workshop caught your attention that are particularly relevant to these discussions?
The word "marketing" appears only twice on this page with the conference summary; one of the two places is this presentation:
ehg.lshtm.ac.uk/files/2015/09/Tara-Macleod.pdf
(note: my browser said there's a problem with the security certificate of that website but another browser allowed me to open it).
Some information about this presentation:
Lastly we heard from Tara Macleod the Deputy Director of Strategy and Planning at Public Health England. She explained PHE’s unique marketing strategy which establishes umbrella brands throughout the life-course and then identifies stakeholders in the private and NGO sectors to align themselves with. Tara concluded that the strategy has enabled their work to become much more effective and recommended that it could be an example for other countries to follow.
Regards,
Elisabeth
Freelance consultant on environmental and climate projects
Located in Ulm, Germany
This email address is being protected from spambots. You need JavaScript enabled to view it.
My Wikipedia user profile: en.wikipedia.org/wiki/User:EMsmile
LinkedIn: www.linkedin.com/in/elisabethvonmuench/
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You need to login to reply- KenCaplan
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Re: SUMMARY Week 1: Raising demand for sanitation and hygiene services - Exploring private sector roles
Thanks for all the inputs across the two sites (WSSCC LinkedIn) and SuSanA during the first week's discussions on Raising demand for sanitation and hygiene services at the household level. Please find attached a rough summary that combines the two discussion threads - quite a rich discussion that covers a lot of different issues.
My thanks again to Lillian and Amaka in particular as well as to all contributors for sharing your views. (My apologies to Reza whose comprehensive and helpful views caught me after this was drafted and are thereby not captured in this summary. I will certainly be including them in the Week 2 summary and then the overarching summary document).
Your continued inputs and insights on this next sub-topic on the role of the private sector in meeting demand at the household level (link) are very much appreciated.
With regards -
Ken Caplan
Partnerships in Practice
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- Market-based City-wide Sanitation Services and Resource Recovery
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Re: Raising demand for sanitation and hygiene services - Exploring private sector roles
Sanitation Financing and Microfinance: When we say sanitation financing, in rural context it necessarily means building a toilet with microfinance. The moderator rightly pointed to the fact that sanitation financing does not receive the priority to the users’ financing needs. Sanitation financing should be treated as an emergency situation financing, like in Bangladesh in many places, the interest rates for sanitation finance is often below the average market interest rates, occasionally subsidized by Government / autonomous agencies, as a response to the disaster / sanitation needs of the poor / just as a promotion of ecological toilet solutions with installation for bio-gas generation for domestic purpose.
Financing Low-income Urban Settlements: This is a tricky situation both in terms of urban development and sanitation marketing which offers great scope for research and innovation. Settlements often have community or shared toilets. Shared toilets are difficult to manage on a regular basis raising funds from the users when it needs to be emptied. Experience shows that the users, even though agreed on a management terms at the time of installation, often looks out to the external help or assistance. This makes it a case for market driven service provision where the users may deposit a monthly fee for regular maintenance or just to fund for emptying when it is needed. Group micro-finance may work well in this case. Settlements are also increasingly a test case for introducing DEWATS which again needs to be maintained periodically. And again monthly subscription fees look like a feasible solution to this problem.
On Hygiene: I also see a missing link between sanitation products / sludge emptying services and hygiene promotions. A recent sludge emptying demonstration in a southern Bangladeshi city showed that users do get convinced and show initial enthusiasm about the hygiene aspect of sludge emptying services through mechanical devices. Hygiene promotion (e.g. water seal and prevention of odour and pests, convenient sludge emptying mechanism) can also be a part of marketing campaign of different sanitation products.
Note: The views expressed above is of the contributor’s only and does not represent the view of any individuals, groups and institutions.
WaSH Business Advisor
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I think that the private sector cannot really fulfill a role as a "Market Maker". What I mean the say is that I think that the sanitation private sector is not big and strong enough to create a market out of nothing. So if it comes to initial demand creation, we need other actors also. I would see a role for governments, the education sector, and (I)NGOs that support them to create an atmosphere where people feel that their life is not "complete" without a decent toilet in their house.
The private sector can then promote different toilet options, aspiration levels and technologies.
Regards
Marijn
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Re: Raising demand for sanitation and hygiene services - Exploring private sector roles
Sanitation Marketing seeks to develop products that are aspirational and affordable to consumers. Some of the new partnerships that we develop to strengthen the supply side are entrepreneurs/manufacturers and financiers/banks. 2 critical things that would help us shape our programming better are:
1. Ensuring consistency in quality of sanitation products and services as we go to scale? How can private sector be supported to do this?
1. Increasing access to products through affordable financing? At what point should financing be pitched? To entrepreneurs or to households?
What shape should such micro-credit take? Considering that in many instances the loans are as low as 20US dollars?
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Re: willingness to pay
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You need to login to reply- KenCaplan
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Re: willingness to pay
Thanks for the other tips, which are appreciated.
Regarding the content, what aspects of the "creativity in behaviour change" workshop caught your attention that are particularly relevant to these discussions?
With regards -
Ken
Partnerships in Practice
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Re: Raising demand for sanitation and hygiene services - Exploring private sector roles
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You need to login to reply- Elisabeth
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Re: willingness to pay
Thanks for running this thematic discussion here!
(You introduced in detail the thematic experts, Lilian and Amaka. But how about a similar introduction about yourself? That would be useful.)
I look forward to reading the posts of the thematic experts that you listed here .
You mentioned cross-posting with the LinkedIn group. It seems that unlike in an earlier thematic discussion you decided to not copy people's posts 1:1, including their name, but rather to summarise what people said. I'd prefer to also see the direct copy and the names if that is possible? Will you also copy posts from the SuSanA forum back to the LinkedIn group (I think that could be potentially useful)?
Now my content question:
I wonder if sanitation marketing should go hand in hand with behavior change approaches. Perhaps if we get the behavior change right, then we don't need so much marketing anymore? E.g. if people change their behavior (or aspirations?) and change to preferring toilets in their house, then there is no more point in doing sanitation marketing for toilet types that can only be away from the house (i.e. pit latrines).
We have quite a number of threads on behaviour change in this category:
forum.susana.org/forum/categories/71-beh...er-psychology-issues
Are the approaches that lead to behavior change the same as those used in sanitation marketing? I think not. By the way, I really enjoyed looking at the presentations from the recent "creativity in behavior change" workshop in London (see presentations and videos here: forum.susana.org/forum/categories/71-beh...udies-and-approaches). We have so much to learn from the experts in public health behavior change messenging. - To what extent will that spill over into sanitation marketing?
Regards,
Elisabeth
Freelance consultant on environmental and climate projects
Located in Ulm, Germany
This email address is being protected from spambots. You need JavaScript enabled to view it.
My Wikipedia user profile: en.wikipedia.org/wiki/User:EMsmile
LinkedIn: www.linkedin.com/in/elisabethvonmuench/
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Re: willingness to pay
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You need to login to reply- Markets, finance and governance
- Market development in action
- Various thematic discussions (time bound) - 2
- Private sector engagement in sanitation and hygiene - Exploring roles across the sanitation chain (WSSCC in Oct/Nov 2015, Thematic Discussion 6)
- Theme 1 of TD 6: Raising demand for sanitation and hygiene services
- Raising demand for sanitation and hygiene services - Exploring private sector roles