USAID MuniWASH: Sanitation MSMEs innovate business techniques to increase sales

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  • MuniWASH Activity is a five-year regional project funded by the United States Agency for International Development (USAID) covering 16 municipalities in Benin and Côte d'Ivoire. MuniWASH is collaborating with the African Water Association (AfWA) as a learning partner to capture lesson an and help guide urban WASH programming.
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Re: USAID MuniWASH new Learning note coming out

MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) AND INNOVATIVE PRACTICES FOR THE PROMOTION OF ON-SITE SANITATION IN BENIN

In Benin, MuniWASH has developed a capacity building program for micro, small, and medium enterprises (MSMEs), also referred to as private sanitation service providers, who promote the sanitation products branded as "Mimin toilets”  (meaning “clean toilets” in the Fon language).

These MSMEs, which are grouped under the National Union of Sanitation Entrepreneurs, the umbrella organization that promotes the WC Mimin products, benefited from capacity building sessions on management and commercial techniques organized by MuniWASH. 

The MSMEs are adjusting their activities to try to acquire a bigger share of the household sanitation market. By increasing the number of exhibition sites, offering after-sales services, and conducting social marketing campaigns, the MSMEs have become more active in their markets. These business activities allow them to build up savings that they can leverage to gain access to substantial lines of credit, which would enable them to diversify and expand their services.

Click on the file below to download  👇👇👇👇

Authors 
Mamadou Ouattara
Knowledge Sharing and Learning Advisor 
ouattara.mamadou@muniwash.com

Stéphène Quenum 
Entreprise Support and Business Performance Advisor 
stephene.quenum@muniwash.com
The five-year, $18 million MuniWASH project is funded by the United States Agency for International Development (USAID) and began in September 2019. Implementation is led by Tetra Tech with support from Population Services International (PSI) and SEGURA Consulting LLC. Initial focus countries include Cote d’Ivoire and Benin. Contact details: Safaa Fakorede, Chief of Party, This email address is being protected from spambots. You need JavaScript enabled to view it.

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  • paresh
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  • Budding WASH researcher, especially interested in governance, public policy, finance, politics and social justice. Architect, Urban & Regional planner by training, Ex. C-WAS, India. I am a patient person :)
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Re: USAID MuniWASH new Learning note coming out

Dear MuniWASH team,
In your post dated 14th December, you mention using the ISI (Institutional Strengthening Index) tool for capacity assessment. The video and the note mention self-assessment for the following functions
  1. Planning, coordination and cooperation 
  2. service delivery 
  3. Administration and financial management 
  4. Human resource management 
  5. Monitoring and use of data
It'd  be great if you could please share some more details. What are the parameters for all these functions that the institutions assess their performance? 

Regards
paresh
Paresh Chhajed-Picha
Researcher at Indian Institute of Technology - Bombay, India
This email address is being protected from spambots. You need JavaScript enabled to view it. Twitter: @Sparsh85
Wikipedia: Sparsh85

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  • MuniWASH
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    Topic Author
  • MuniWASH Activity is a five-year regional project funded by the United States Agency for International Development (USAID) covering 16 municipalities in Benin and Côte d'Ivoire. MuniWASH is collaborating with the African Water Association (AfWA) as a learning partner to capture lesson an and help guide urban WASH programming.
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Re: USAID MuniWASH new Learning note coming out

Thank you Paresh for you interest in this post. MuniWASH develop a Learning Note to have a better understanding of this tool. Please find here attached the documents.

You can also use this link to browse online  www.globalwaters.org/resources/assets/ca...Xq950wAuwkfa5RW4GVdE

Olivier Konan 
Communication Specialist 
This email address is being protected from spambots. You need JavaScript enabled to view it.
The five-year, $18 million MuniWASH project is funded by the United States Agency for International Development (USAID) and began in September 2019. Implementation is led by Tetra Tech with support from Population Services International (PSI) and SEGURA Consulting LLC. Initial focus countries include Cote d’Ivoire and Benin. Contact details: Safaa Fakorede, Chief of Party, This email address is being protected from spambots. You need JavaScript enabled to view it.

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  • MuniWASH
  • MuniWASH's Avatar
    Topic Author
  • MuniWASH Activity is a five-year regional project funded by the United States Agency for International Development (USAID) covering 16 municipalities in Benin and Côte d'Ivoire. MuniWASH is collaborating with the African Water Association (AfWA) as a learning partner to capture lesson an and help guide urban WASH programming.
  • Posts: 27
  • Likes received: 3

Re: USAID MuniWASH new Learning note coming out

MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) AND INNOVATIVE PRACTICES FOR THE PROMOTION OF ON-SITE SANITATION IN BENIN

In Benin, MuniWASH has developed a capacity building program for micro, small, and medium enterprises (MSMEs), also referred to as private sanitation service providers, who promote the sanitation products branded as "Mimin toilets”  (meaning “clean toilets” in the Fon language).

These MSMEs, which are grouped under the National Union of Sanitation Entrepreneurs, the umbrella organization that promotes the WC Mimin products, benefited from capacity building sessions on management and commercial techniques organized by MuniWASH. 

The MSMEs are adjusting their activities to try to acquire a bigger share of the household sanitation market. By increasing the number of exhibition sites, offering after-sales services, and conducting social marketing campaigns, the MSMEs have become more active in their markets. These business activities allow them to build up savings that they can leverage to gain access to substantial lines of credit, which would enable them to diversify and expand their services.

Click on the file below to download  👇👇👇👇


Authors 

Mamadou Ouattara
Knowledge Sharing and Learning Advisor 
This email address is being protected from spambots. You need JavaScript enabled to view it.

Stéphène Quenum 
Entreprise Support and Business Performance Advisor 
This email address is being protected from spambots. You need JavaScript enabled to view it.
The five-year, $18 million MuniWASH project is funded by the United States Agency for International Development (USAID) and began in September 2019. Implementation is led by Tetra Tech with support from Population Services International (PSI) and SEGURA Consulting LLC. Initial focus countries include Cote d’Ivoire and Benin. Contact details: Safaa Fakorede, Chief of Party, This email address is being protected from spambots. You need JavaScript enabled to view it.
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  • MuniWASH
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    Topic Author
  • MuniWASH Activity is a five-year regional project funded by the United States Agency for International Development (USAID) covering 16 municipalities in Benin and Côte d'Ivoire. MuniWASH is collaborating with the African Water Association (AfWA) as a learning partner to capture lesson an and help guide urban WASH programming.
  • Posts: 27
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Re: Abidjan, Côte d’Ivoire: The USAID MuniWASH Activity and the Directorate in charge of Decentralization and Local Development train municipal actors in gender promotion

Group photo of USAID Côte d'Ivoire Acting Representative Candace Buzzard with municipal gender focal points

Abidjan, Côte d'Ivoire, October 27: The USAID West Africa Municipal Water, Sanitation, and Hygiene (MuniWASH) Activity and the Direction Générale de la Décentralisation et du Développement Local (DGDDL) organized a capacity building workshop on fundamental gender concepts, which was attended by USAID/Côte d'Ivoire Acting Country Representative, Ms. Candace Buzzard.

Supported by the Gender and Equity Directorate of the Ministry of Women's Affairs, the workshop trained approximately 20 participants, including nine women, who wanted to better understand the role gender plays in the local development context.

These participants included local elected officials and heads of municipal services from the eight targeted municipalities of USAID’s MuniWASH Activity in Côte d'Ivoire. 

During the workshop, participants learned about definitions of gender, stereotypes, biases, and the roles society ascribes to men and women in family, community, and professional settings.

According to Yaya Sanogo, a local elected official of the Municipality of Abobo, ''Analyzing the daily work of women allowed me to understand that they are the ones who get up early, go to bed the latest and work much more than men''.

That is why one of the facilitators, Ms. Leticia Ackun, Gender Specialist at the African Water Association, encouraged the participants to “better consider the practical needs and strategic interests of men and women in the implementation of community based projects  .” 

The participants of the training are now appointed as gender focal points within their respective municipalities and will be in charge of promoting gender at the local level under the coordination of the DGDDL gender unit. These focal points will therefore carry out awareness activities targeting the entire municipal council and advocate for deliberate consideration of gender in the organizational and operational management of the municipality.  

Ms. Buzzard assured that USAID will continue to “support national institutions in the fight against gender inequalities, especially in the WASH sector.”

The USAID MuniWASH Activity, in collaboration with the DGDDL, will increase non-formal learning opportunities for participants by regularly providing them with gender mainstreaming resources to help them carry out their work at the local level.

These could include the national gender promotion strategy, the new law on marriage in Côte d'Ivoire and laws against gender-based violence .

MuniWASH is implemented by Tetra Tech in Benin and Côte d'Ivoire in close collaboration with the African Water Association.

Author
Olivier Konan
Communication Specialist 
This email address is being protected from spambots. You need JavaScript enabled to view it.
The five-year, $18 million MuniWASH project is funded by the United States Agency for International Development (USAID) and began in September 2019. Implementation is led by Tetra Tech with support from Population Services International (PSI) and SEGURA Consulting LLC. Initial focus countries include Cote d’Ivoire and Benin. Contact details: Safaa Fakorede, Chief of Party, This email address is being protected from spambots. You need JavaScript enabled to view it.
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  • MuniWASH
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  • MuniWASH Activity is a five-year regional project funded by the United States Agency for International Development (USAID) covering 16 municipalities in Benin and Côte d'Ivoire. MuniWASH is collaborating with the African Water Association (AfWA) as a learning partner to capture lesson an and help guide urban WASH programming.
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Re: USAID MuniWASH: Sanitation MSMEs innovate business techniques to increase sales



The private sector in Côte d’Ivoire is playing a pioneering role in offering high-quality and affordable sanitation products and services to meet the needs of customers in the local sanitation market. However, scaling sales of sanitation products and creating a sustainable market still remains a significant challenge.

To support the market and improve the operational reliability of providers and suppliers of sanitation services and products, the USAID MuniWASH Activity (MuniWASH) trained a dozen sanitation Micro, Small, and Medium Enterprises (MSMEs) in Abidjan on an innovative business approach called RACE (Result = Attitude + Competence + Effort). This approach is based on the concept that positive outcomes result from a combination of the right attitude, competence, and effort.

MuniWASH organized this training from September 30 to October 1, 2022, for MSMEs and MuniWASH’ s field monitoring assistants. Field monitoring assistants will play the crucial role of providing coaching, field supervision to MSMEs and data collection.
Through this training, MuniWASH is building the capacity of business managers by providing them with a unique selling technique they can utilize to more easily persuade customers to buy their products and services. The entrepreneurs who participated in the training learned that the purpose of sales conversations is not merely to convince customers to buy, but rather to increase customers’ knowledge about the decision to buy. 

According to RACE, there are three essential steps for increased sales results — attitude, competence, and effort. First, the MSME should identify the household's sanitation problems and estimate the medium to long term cost/deterioration of the household sanitation situation should the problems remain unresolved. Second, the MSME should present a detailed solution to the household. Finally, the MSME should emphasize the value of the solution, including the price and cost benefit. 

"This commercial approach touches the sensitivity of the client household" testified Mr. Ossoro, head of a sanitation company in Gagnoa. "Today, my vision of things has changed in terms of prospecting. By following this method, I will be better at convincing my customers," he said. 

Through role-playing and practical sales conversation exercises, all training-participants successfully performed sales methods by following the three essential steps. MuniWASH will continue coaching the MSMEs through its s field monitoring assistants to help the business owners recruit, train, and employ their own sales agents to create customer demand. The president of the on-site sanitation professional association, Réseau des Entrepreneurs en Assainissement Autonome de la Côte d'Ivoire (REAACI), aims to disseminate this practice to all its members.

"We need to be able to pass on these very rewarding techniques to other members who have not participated," said Alpha Baldé. 

At the end of the training, the participants felt they had a good understanding of sales skills and methods. This innovative approach should allow them to increase their sales substantially – by about50 percent or more. 

Author
Safaa Fakorede 
This email address is being protected from spambots. You need JavaScript enabled to view it. 
The five-year, $18 million MuniWASH project is funded by the United States Agency for International Development (USAID) and began in September 2019. Implementation is led by Tetra Tech with support from Population Services International (PSI) and SEGURA Consulting LLC. Initial focus countries include Cote d’Ivoire and Benin. Contact details: Safaa Fakorede, Chief of Party, This email address is being protected from spambots. You need JavaScript enabled to view it.
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