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  5. WASH music videos? And the role of art in driving demand for sanitation

WASH music videos? And the role of art in driving demand for sanitation

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  • Malini
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  • I lead Athena Infonomics’ strategic initiatives and operations pertaining to WASH portfolio in South Asia. My research and consulting experience spans social marketing, inclusion and gender equity, ICT for development, monitoring and evaluation, impact assessment, and building the WASH innovations ecosystem.
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Re: Check out this sanitation music video!

03 Oct 2021 08:47 #32820 by Malini
Really enjoyed this video. The graphic approach may not appeal to sensibilities in all cultures but the video is a reminder of the role art can play in bringing awareness and behavior change. We also need some brilliant installation art creators to liven up our cities in addition to our conferences and office spaces. 
Dr. Y. Malini Reddy
Director, WASH - South Asia

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  1. Attitudes and behaviours
  3. Public awareness raising
  5. WASH music videos? And the role of art in driving demand for sanitation
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