Dear Koch,

Krischan has a point. It is more like a brochure than a report. With your wonderful background experience in advertising world, you can produce a more detailed, down-to-earth publication on behavior change. In the context of developing countries, like Pakistan, such an publication is desperately needed.

Regards,

F H Mughal

Thanks for posting this (although I am not sure if I like the term "tactics" in this context...).

Is there a more comprehensive publication on those 17 triggers and more details on the games which would allow replicating them? The 'report' you linked to seems more like a brochure

Behavior Change Grounded in User Insights: Putting the Puzzle Together.
In this publication, we share our experience with a one-year pilot on behavior change, and outline our key takeaways for building an effective campaign. A handful of social games, the core of the behavior change program we developed, are shown and explained in this report.
www.ideorg.org/OurStory/Publications/iDE_Behavior%20Change.pdf