The Ruby cup business idea in Kenya

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  • tmsinnovation
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Re: The Ruby cup business idea in Kenya

Have a look at the flickr collection: www.flickr.com/photos/gtzecosan/sets/72157626959211983/ to see the Ruby Cup team in action.
Trevor Surridge
Decentralized Wastewater Management for Adaptation to Climate Change in Jordan (ACC Project)
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  • Doreen
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Re: The Ruby cup business idea in Kenya

Thank you for this information Elisabeth.

This is welcoming news considering that the cheapest packet of sanitary pads in Kenya costs about 65-70 Kenya shillings. Way too expensive!

Let’s say that a packet costs about 70 shillings (€0.50) which is the cheapest price you can find in a kiosk. In such a packet, there is an average of 10 pads. Normally one would use 3 pads during the day and 1 overnight for the second and third day which are normally the heaviest days. That translates to 10 Kenya shillings (€0.07) per pad therefore in a month where one menstruates for 7 days, the average girl would need approximately 18 pads per month translating to two packets per month i.e. 140 Kenya shillings (1 EUR)
In addition, there is the possibility of buying just one sanitary pad that costs 12 shillings (€0.09)
Doreen Mbalo

GIZ Sustainable Sanitation Programme
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  • Elisabeth
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Re: The Ruby cup business idea in Kenya

Maxi told me that the Ruby cup will be sold at a suitable price.

The Diva menstrual cup in Germany cost e.g. 28 EUR - totally overpriced for a little piece of silicon rubber (??) - but the company also has to be able to make some profit. After all, you can keep one for 10 years or so! A company can make much more money with pads and tampons of which you need lots each month... Hence it must be hard to have a profitable business out of any menstrual cup.
Dr. Elisabeth von Muench
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  • tmsinnovation
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Re: The Ruby cup business idea in Kenya

Hi Elisabeth

Thanks for the post. Do you know how much the "Ruby Cup" is going to cost?

Regards
Trevor
Trevor Surridge
Decentralized Wastewater Management for Adaptation to Climate Change in Jordan (ACC Project)
Project Manager

Deutsche Gesellschaft für
Internationale Zusammenarbeit (GIZ) GmbH
Ministry of Water and Irrigation, Shmeisani,
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Jordan

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  • Elisabeth
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The Ruby cup business idea in Kenya

See these interesting photos from Maxie Matthiessen which show discussions on menstrual hygiene products in Kenya (like the menstrual cup in Kenya):

www.flickr.com/photos/gtzecosan/sets/721...983/with/5887801286/

Makit is a company that aims at improving menstrual hygiene through business. Makit is going to sell a menstrual cup ( Ruby Cup ) through women-to-women sales around Kenya and other parts in Eastern Africa. On these pictures you can see Makit conducting their market study asking women about menstrual hygiene issues and introducing the menstrual cup. The results were very positive and women asking where and when it would be possible to buy the Ruby Cup.
Dr. Elisabeth von Muench
Freelance consultant on environmental and climate projects
Located in Ulm, Germany
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