What Works for Water, Can Also Work for Sanitation
WaterAid, India, in an effort to sensitize the issue of water, used the powerful medium of Hindi film industry, popularly called Bollywood. They produced a Hindi feature film set in a hypothetical village in India facing severe water scarcity. The film was released on August 28, 2015 across the country. The film got an average three star rating and was appreciated for tackling serious issues through an unconventional story.
Their analysis showed that the Bollywood touch to the chat made the Twitter chat more reachable to the people and we were able to engage people quite effectively. The premiere which was attended by the cast of the film as well as the Chief Minister Arvind Kejriwal and Deputy Chief Minister Manish Sisodia of Delhi and over 400 people made the water issue more visible in the political circles. Snapdeal has around 3,661,333 likes on its Facebook page and 192K followers on Twitter. While people were donating they were also being sensitised on the need and importance of handwashing.
WaterAid’s creative work on water is appreciated. Water, beyond doubt, is an important issue; and so is sanitation. What works for water, can also work for sanitation.
It will be highly appreciate if WaterAid, India, develops a similar venture on sanitation as well.