IRC's brand and identity renewal: Welcome to IRC's new site!

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IRC's brand and identity renewal: Welcome to IRC's new site!

Dear colleagues,

"Over the last year and a half IRC has been going through an intensive process of brand and identity renewal.
Why? Basically because we've changed substantially in the last few years and our identity needs to reflect that change. Since 2007 we've been strengthening our belief – through large-scale research and evidence gathering – that the only solution to the crisis in water and sanitation for over two billion people is the development of sustainable services. In partnership with many WASH sector players and with major investors we've been mapping the complex processes and approaches required to do this". Said Patrick Moriarty, CEO IRC in this article where he welcomes you to IRC's new site....
I would like to ask your help to help us promoting our new website ( http://www.ircwash.org/ ) and brand by:
· Updating “ IRC - supporting water sanitation and hygiene services for life ” website link on your digital channels and other ressources
· Contribute to the discussion in social media by using these hashtags: #SustWASH,#sustainability, #servicesnotgifts
· Share the link to our director's welcome to the new website with your partners
· IRC - supporting water sanitation and hygiene services for life doc/library has been replaced with the resources section
· If IRC - supporting water sanitation and hygiene services for life logo is featured on your website, please contact us and we will provide the new logo.

To assess the impact of our new brand and promotion efforts we need your feedback on where and how you promote or update IRC new brand.


As part of the process of updating our brand and identity, we've taken the opportunity to put our digital home in better order. As early adopters of all things digital, our various offerings had exploded into a vibrant but chaotic family of websites, blogs and forums, moving us away from our primary goal of providing an easily accessible forum and resource centre to our users. We've therefore undertaken a mammoth pruning operation, centred on a completely renewed website and supported by a smaller but richer family of newsletters and social media. You can also find now all IRC's blogs in one place!

Please find an update of the IRC current platforms at the WASH information blog .

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Note by moderators: This post was made by a former user with the login name caridad who is no longer a member of this discussion forum.
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