Commercial Advertising and Films for WASH Behaviour Change Promotion : Theory, Practice and Lessons

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  • depinder
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  • Depinder Kapur is currently Senior Fellow at Shiv Nadar University, as Faculty in the Masters in Water Science and Policy Course.
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Commercial Advertising and Films for WASH Behaviour Change Promotion : Theory, Practice and Lessons

Given the emergence of WASH as an attractive destination for commercial mainstream advertising, consulting and film industry : we need a discussion on the theory, practice and lessons from the recent initiatives.

Instead of relying on examples and anecdotal experiential sharing - It will be good to have a serious discussion among practitioners and academia on this Working Group, where we discuss all the three aspects of theory, practice and lessons. To understand how the commercial advertising and media agencies see the WASH sector, differentiate between urban and rural WASH target audience, how they define appropriate messaging for each, what are their challenges and what we as development practitioners - see the limitations of opportunities of these commercial entities promoting WASH.

As a start I am providing a link to a good BCC in WASH discussion that took place a few years ago on the WSSCC community of practice. The discussion was summarised and curated by India WASH Forum.

Please check this link

indiawashforum.com/wp-content/uploads/20...licy-Update-28-1.pdf

Is there an appetite for a serious discussion on this WG?
Depinder Kapur is a Senior Fellow at Shiv Nadar University, Delhi. He has lead the Sanitation Capacity Building Platform(SCBP) of National Institute of Urban Affairs learning, research and advocacy on decentralized and non sewered sanitation( scbp.niua.org). His professional engagements have been with AKRSP(Program Officer Forestry), SPWD(Sr. Program Officer), CARE(Director NRM), Oxfam(Program & Advocacy Director), WaterAid India(Country Head) and WSSCC(National Coordinator) and as an independent consultant.

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  • Elisabeth
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  • I'm passionate about SuSanA's role in the WASH sector since about 2005. I'm a freelance consultant since 2012 (former roles: program manager, lecturer, process engineer for wastewater treatment plants)
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Re: Commercial Advertising and Films for WASH Behaviour Change Promotion : Theory, Practice and Lessons

Dear Depinder,

I have moved your post to here as the Working Group 13 sub-category where you had it before is not meant for thematic discussions but more for organisational aspects of that Working Group.

However, I think it would be a good idea to target the working group members directly. There are currently 1100 of them. The best way would be if you sent them an e-mail (by using this e-mail address: This email address is being protected from spambots. You need JavaScript enabled to view it.) and alert them to your forum post. You can encourage them to reply by e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it., by putting that e-mail address in cc. The mailing list is moderated so you don't need to fear that pointless e-mail replies get through to the whole group.

Cheers,
Elisabeth
Dr. Elisabeth von Muench
Independent consultant located in Ulm, Germany
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