The report Jonathan posted ( here in June 2015) "Achieving total sanitation and hygiene coverage within a generation – lessons from East Asia" was just brought to my attention (today by a fellow Tweeter).

www.susana.org/en/resources/library/details/2453

This paper sets out findings from WaterAid’s research in East Asian states on the political economy of sanitation and hygiene services that delivered total coverage within a generation. The purpose of this research is not to claim blueprints for success – the specifics of each case show the contextual nature of sanitation transformation. However, the intention is to galvanise and frame the emerging dialogue in the sanitation and hygiene sectors, on how to achieve the necessary radical ‘step-change’ in progress, to deliver universal access to services by 2030.

The short report has information on the awareness creation strategies used early on by leaders of these nations. This should be of interest to members of SuSana Working Group 9 (Public Awareness, Advocacy and Civil Society Engagement) as well as to Working Group 1 (Capacity Development).

And, yes, Jonathan the earlier title is more attention getting: "How did E. Asian Tigers Provide Sanitation Access So Quickly ?"