What is the difference between sanitation marketing and market based approach? - And translation to French?

  • cecile
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What is the difference between (sanitation) marketing? and market based approach (for sanitation programmes)? - And translation to French?

Dear all,

I looked at different documents and discussions but I am still confused about this: what is the difference between (sanitation) marketing? and market based approach (for sanitation programmes)? Are they the same or is market based approach more comprehensive and marketing would be tackling the commercial aspects? I could not find any comprehensive definition from a reliable source.

Then comes the question of translation in French. We often find for sanitation marketing: le marketing de l'assainissement.
For market based approach: approche axée sur le marché or approche basée sur le marché. I find it quite heavy especially when it is repeated so many times in an article or a report. What could be the synomyms?

Thanks for your help!
Cécile

Cécile Laborderie
MAKATI Environnement
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  • muench
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Re: What is the difference between (sanitation) marketing? and market based approach (for sanitation programmes)? - And translation to French?

Dear Cécile,

I feel bad that your question didn't get a response yet. It was buried in another thread; I have now moved it to here, to give it some renewed attention.
I will also e-mail the leads from SuSanA's working group 2 on market development ( www.susana.org/en/working-groups/market-development ) perhaps one of them has an easy answer for this one.

There is no Wikipedia article on sanitation marketing yet, otherwise it might have given you some clues. ;-)

Or perhaps you have already discovered some answers by other means which you could now share here?

Regards,
Elisabeth

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  • stevensugden
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Re: What is the difference between (sanitation) marketing? and market based approach (for sanitation programmes)? - And translation to French?

None
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  • JKMakowka
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Re: What is the difference between (sanitation) marketing? and market based approach (for sanitation programmes)? - And translation to French?

stevensugden wrote: None


Hmm, maybe it's only semantics, but I would say that the focus of sanitation marketing is more on "marketing" i.e. demand creation, while market based approaches can include this, but are usually more focussed on market-based supply side improvements.

Krischan Makowka
Microbiologist & emergency WASH specialist
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