Part 2 of the webinar series will be on the 30th of May at 13:00 (London time).

Register here: www.susana.org/en/behaviour-change-global-webinar-series-part-2

Find more information and updates here: forum.susana.org/146-webinars-and-online...3-00-bst-london-time

A lot of the discussion during the webinar happened in the chat box. I am posting a summary of the questions, comments and responses here:

Kallali: What about the impact of education on behavior change?

Om Gautam (WaterAid): 92% of the people know they should wash their hands but few practice it. Knowledge is important but not enough to change the behaviour.
Hence we will be introducing few concepts regarding what else can be done to change the behavior as we progress through this series.


Emmanuel Bolivard NJIKAM: What are the main stimulus for behaviour change?

Valisoa: What kind of approach is efficacious to help people who have knowledge handwashing to make it their behaviour?

Om Gautam (WaterAid): Intervention using emotions, change in behavioural settings and social norms might work. We will highlight few examples in this presentation subsequently


Alex AutRC: How was the result of the Superamma intervention another 6 months later?

Om Gautam (WaterAid): From 37%, it reduced to 29%

Ben Tidwell (LSHTM): Alex, I think you make a good point--sustainability is a big question within behavior change and I think there are two points to be made here:

First, is that it is perhaps not reasonable to assume that behaviors will automatically be sustained over time--companies continue to advertise because there are many competing demands and things that can derail behaviors.

Second, if behavior change leads to learning, then it can be sustainable--if you learn that washing your hands is rewarding, you will continue to do it. The reduction from 37% to 29% is likely those that were motivated by the activity and excitement, but didn't actually find it rewarding enough to continue.

I think that viewing behavior change as learning, a lot of the confusion between what changes behavior vs. what makes those changes sustainable can be resolved.


Shobana Srinivasan: Is gender a part of these BC projects? Are there different methods adopted for men and women?

Ben Tidwell (LSHTM): Shobana, yes it comes in in a few ways. First, the behavior itself might be different. But it also comes in through the social environment (one of the determinants within BCD) and through one of the behavior settings concepts (roles), where gender roles are a big differentiator.

And of course, in the "brain-body-environment" split of determinants, the actual body makes a difference (age/sex/etc.)


Kondwani Chidziwisano: Also intervention for a particular area should be based on local setting and not necessary what was successful somewhere else.

Ben Tidwell (LSHTM): Kondwani, that's one of the most important points -- settings are VERY localized... handwashing in the home vs. office vs. hospital are not as closely related as we might be tempted to assume.

But one of the advantages of BCD is that it gives you a tool to distill the settings down to what is important for behavior change, so you can see what is the same and what is different and if it matters.


Johanna Naradzay (WaterAid): A few people have asked questions on why providing knowledge doesn't get people to change their behaviour - it's useful to think of the last time you tried to change your own behaviour – what made you do it? When you made a 'New Years resolution' to try to exercise every day to become healthier, quit smoking, etc. – does someone giving you the knowledge that exercise is good for you, then get you start doing it? Or having someone tell you to stop smoking because it is bad for your health – did you stop after learning this? No, that doesn’t happen - that’s not the way behaviours work - giving information/ knowledge doesn’t motivate you to actually change. Om is explaining what does motivate you do to change – and what type of behaviour change programs do work

Ben Tidwell (LSHTM): One of the key distinctions for understanding when knowledge might/might not lead to change, there are times when knowledge is a pre-requisite.

But, there are behaviors that are more "deliberate" (where you think through the choice) and others that are more habitual.
So knowledge might help you make a better choice of colleges, or of whether to deliver your baby in a health facility. But for habitual behaviors (HWWS, using a latrine), knowledge isn't being activated in the executive brain--the reactive and motivated levels of the brain are being activated when the behavior is done.


Silindile Makhathini: Is the a specific age group that is easier to influence with regards to behaviourial change?
Obviously motivation in BCD depends of the age of the individual which is why I was asking about the age factor

Ben Tidwell (LSHTM): Silindile, yes age is definitely important, and the question I suppose is "why"--is it because of the brain (a young child can learn well), or because of the social environment (their peers), etc.

And certainly a young girl in a home plays a particular role in a lot of places.

So it's not that gender/age/etc. aren't important, it's just that you can't really change these, but their impact on other determinants of change and targeting them specifically that's important.


Further comments:

Many more questions were discussed during the question and answer session at the end of the webinar which you can find in the recording Arno posted above.

I include this one here, since it has a link which may be of interest, answer in recording:
Petr Schmied: Would you be so kind and explain the difference between the approach you presented and the Designing by Behaviour Change (DBC) Framework approach? If anyone wants to learn about DBC, explore a new www.behaviourchange.net website - it was launched today!


Many thanks to all for the interesting discussion! Please feel free to continue the discussion in this forum thread, I will alert Om and Ben when questions are asked.

Regards,
Connie

We are currently looking at May and July for the second and third webinars. The dates will be released shortly and the working group mailing lists will be notified (make sure to be signed up to WG13!) and the dates will also be posted here.

Best,
Connie

When are you planning to conduct the second and the third webinar?

Thank you very much!

Here is the recording of the webinar


And the PPT in PDF format.


The two embedded videos on handwashing are in the above YouTube video.


Regards

Sadly the same for me also, but would be really great to see it after if it's possible.

Alan
Yes all our webinars are recorded and then uploaded to the SuSanA Youtube channel.
This link takes you to the listing.
www.susana.org/en/knowledge-hub/shared-learning/webinar-series

or go directly to the YouTube channel
www.youtube.com/user/susanavideos/playlists

Regards

Hi there Connie,

Sounds really interesting - unfortunately I'll be travelling at the time. Do you know if it will be recorded and made available for accessing at a later date?

Thanks

Alan

Register here: www.susana.org/en/behaviour-change-webinar

SuSanA’s newest Working Group on Behaviour Change (WG13) launches a webinar series this month: “Behaviour Change Global Webinar Series”. The series is intended to be a guided and thorough introduction to behaviour change, with a focus on how to assess, design, implement and evaluate an important behaviour change approach: the ABCDE steps.

The series will involve three webinars over the next six months. The series will be supported by WaterAid UK and London School of Hygiene and Tropical Medicine.

You are invited to join the first webinar, on Tuesday 13th March, 13:00 GMT.


Overview first webinar:
During the first webinar the speakers will outline: the global state of hygiene, theory behind what drives behaviours change and what works / what doesn’t. Content will cover the significance of behaviour change, some history of promotion approaches, recent evidence on what the presenters believe to be the key factors in determining behaviour. The presenters will also introduce a behaviour centred design (BCD) approach and its ABCDE Steps. The first webinar delves into the ‘A’ step (Assess): How to determine what is known and unknown about current and desired behaviours and their determinants. The second and third webinars will cover the remaining BCDE steps.

Presenters:
• Dr Om Prasad Gautam, Senior WASH Manager-Hygiene, WaterAid UK
• Mr Ben Tidwell, PhD Fellow, London School of Hygiene and Tropical Medicine

Schedule:
The webinar will last approximately 75 minutes, with an introduction to Working Group 13 followed by a presentation delivered by two speakers, followed by a question and answer session with the two speakers. We will also open the session 30 minutes beforehand so you can test your video or microphone and meet other participants.


Joining the webinar:
Find a registration link in the chat below
Join the meeting room here: seint.adobeconnect.com/seiwebinar/

The subsequent webinars in the series will continue to follow the ABCDE steps, covering the following content:

Second webinar:
• Build (B ): how to conduct formative research to understand behavioural determinants, motives, barriers and touch points.
• Create (C): How to commission a creative process to design an effective and innovative intervention behaviour change intervention package

Third webinar:
• Deliver (D): how to deliver behaviour change intervention using novel approaches at scale through the sustained routine mechanism
• Evaluate (E): how to conduct process and outcomes evaluation on behaviour change.

You can post any questions related to the webinar series below or contact me at This email address is being protected from spambots. You need JavaScript enabled to view it.