SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017 - recording and further discussion

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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

The question was: In Karnataka state India , without ANY market facilitating interventions over 2 million toilets have been built and being used since 2014. The single biggest difference seemed to be making sure that subsidies reached the user quickly enough. The informal market of ring manufacturers, pan manufacturers and masons got everything built. Is there a case for non-intervention and allowing the informal market to occupy the space slowly and at the comfort level of end users?

So something to know: who did what to make sure subsidies reached the poor in time? That would be the market intervention in my view... (this did not happen by itself, without action by anyone...).
Senior Program Officer on the Water, Sanitation and Hygiene team
Bill & Melinda Gates Foundation, Seattle, WA, USA

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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Question: Could we set up a GAVI Alliance Bond type model for sanitation? What would be the critical turn around payback time for positive impact? 5 -10 yrs?

Also a great question. We should probably think about this and try whether it can work for the sort of problems we are trying to solve. At least two questions are important in thinking this through:

1. Finding the money to finance interesting projects through a GAVI model or Bond model is not the hardest part. The hardest part is developing a pipeline of investable projects. How to find them, who "rates" their quality (and using what measures), who decides?
2. Government bonds (or even just government contracts) in practice can run into payment problems, because government can be slow to extremely slow in meetings its obligations. This kills companies, and in the long run, also kills interest in subscribing to such options. (I realize the questioner did not talk about government bonds; so consider this a bonus response please; part 1 still applies).
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Bill & Melinda Gates Foundation, Seattle, WA, USA
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

The question of success at scale asked by one of the participants is really important (for all of us). The first question is "how do we successfully design a project for success at scale, right from the start?". TSSM* and the other examples all worked at scale (they all reached at least 1 million people for example). The second question is: "How do we replicate this success in other places, again at scale (and sometimes with a different agency in charge)?" This is what happened with TSSM in Indonesia, where the government took over implementation of the same set of activities, yet the impact that resulted from the original implementation by WSP did not exist in the implementation by the government ("Scaling up sanitation: evidence from an RCT in Indonesia" by Lisa Cameron and Manisha Shah, January 2017; attached below). A supplementary question is what "replication" means, as many things will be different moving from one situation to the next, even in the same country. But I'll leave that alone for now. According to the paper, the few studies that exist that rigorously examine the scale-up process find either a lack of replicability at scale, or a process that involves considerable learning from failure. However evaluations of scaling up using the regular array of quantitative tools are not very effective in pinpointing the reasons for a lack of impact at scale. A combination of evaluation, further research and high quality monitoring data (not just looking at what is being delivered, but also at how it is delivered (i.e. the quality) will help those designing and implementing programs to better understand program impact as well as the causes of success and failure, which can lead to better designs and greater likelihood of successful scale-up in future.


* TSSM = Total Sanitation and Sanitation Marketing (added by moderator)
Senior Program Officer on the Water, Sanitation and Hygiene team
Bill & Melinda Gates Foundation, Seattle, WA, USA

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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Thanks for the participation :)
Thanks to all who joined us this afternoon for the webinar. It was great to have such interesting presentations and insight from Aprajita Singh and Sanjay Singh from PSI India and Jan Willem Rosenboom from the Bill & Melinda Gates Foundation. Also excellent to have over 90 participants in the room, with a diverse range of countries represented!

As we unfortunately ran out of a time, a few questions from our participants which remain to be answered:

For Aprajita and Sanjay
In Bihar, is there MFI linkage to other services like water supply and solid waste management?

Did this project mix CLTS and Market Development Approaches? If yes, what was the experience of this?

How specifically do you capture the usage data after the toilet construction - by household survey, but how are the survey questions around this framed?

What was the role of the Fund Manager and how was the $1.2 million deployed?

What were the messages/arguments used to convince people of the need for a toilet? And also to take on a loan for this?

What plans do you have for those in the community who don't buy into your approach since their activities may invariably have an impact on those who have adopted the approach?

According to this programme's experience, what are the key drivers that influence adoption?

For Jan Willem
Why did the government support programme show less effective impacts?

For all presenters:
Could we set up a GAVI Alliance Bond type model for sanitation? What would be the critical turn around payback time for positive impact? 5 -10 yrs?

In Karnataka state India , without ANY market facilitating interventions over 2 million toilets have been built and being used since 2014. The single biggest difference seemed to be making sure that subsidies reached the user quickly enough. The informal market of ring manufacturers, pan manufacturers and masons got everything built. Is there a case for non-intervention and allowing the informal market to occupy the space slowly and at the comfort level of end users?:)

All participants, please be welcome to post other questions and comments below, and continue the discussion.

The webinar recording & powerpoint presentations will be posted in this thread very shortly!

Best wishes,
Ruth
Ruth Miskelly
Knowledge and Network Officer - Sanitation
WaterAid
This email address is being protected from spambots. You need JavaScript enabled to view it.
Working on the Bill & Melinda Gates Foundation Phase 3 SuSanA project (see here: www.susana.org/en/resources/projects/details/127)

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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Thanks Elisabeth for sharing this reminder.

Just a little further information about how to connect to the webinar:
1. Advice is to close down Skype before entering the webinar as Skype can sometimes interfere with your mic or sound.
2. Use the link: seint.adobeconnect.com/seiwebinar/ (Best to use in Internet Explorer or Mozilla Firefox as Google Chrome seems to require a plug-in).
2.Choose to enter as a guest.
3.For those wanting to use a webcam and microphone you will need a speed around 4-5mbit/s plus a headset or earbuds. You can enter the webinar up to 45 minutes in advance to check your audio settings. Instructions for checking your audio settings are visible on screen once you enter the room.

SuSanA WG2: Market Development is collaborating with BEAM Exchange on this webinar as BEAM Exchange has a rich experience in supporting organisations to apply market development approaches in various sectors outside of WASH, including agriculture and financial services. We believe that much of the learning that has already been gained regarding the utilisation of market development approaches in these sectors is relevant and can be transferred across to the sanitation sector, in order to increase access to improved sanitation more rapidly.

Best wishes,
Ruth
Ruth Miskelly
Knowledge and Network Officer - Sanitation
WaterAid
This email address is being protected from spambots. You need JavaScript enabled to view it.
Working on the Bill & Melinda Gates Foundation Phase 3 SuSanA project (see here: www.susana.org/en/resources/projects/details/127)
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Hi,

This is a reminder about the webinar that is taking place TODAY at 17:000 CET (Stockholm time) with the title "Developing Markets for Sanitation: Where to Start?"

I was wondering what BEAM stands for. Did a Google search and I think I found it:

beamexchange.org/

Building Effective and Accessible Markets
A space to share knowledge and learning about the role of market systems in reducing poverty. Understand how and why market systems approaches work, read practical guidance on how to put the approach into practice, and share your insights with other practitioners.


How did this collaboration between SuSanA and BEAM come about?

Regards,
Elisabeth

P.S.
To join the webinar, please use this link: seint.adobeconnect.com/seiwebinar/ (Usually works best in Internet Explorer or Firefox Mozilla as in Google Chrome you may be prompted to install an Adobe Connect Add-in).
Dr. Elisabeth von Muench
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SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Hello everyone,

We warmly invite you to join us for this webinar aimed to demystify some of the critical questions around sanitation market development!

Webinar Description:

There is widespread acknowledgement that sanitation markets must be built and harnessed if we are to achieve access to adequate and equitable sanitation for all and end open defecation by 2030. However, traditionally, the WASH sector is not experienced in engaging with market sector players. How to understand the market, how to facilitate markets for sanitation, and when it would be appropriate to intervene in an implementation role to perform a market function all remain questions that many traditional WASH sector actors struggle with.

This webinar addresses how to critically analyse the market, to identify the capacity gaps and know how to prioritize and where to intervene, and in which role. The webinar addresses these key questions through drawing upon case studies of best practice, looking specifically at the PSI-led Supporting Sustainable Sanitation Improvements project in Bihar, and a diversity of other Bill & Melinda Gates Foundation funded programmes. The case studies highlight what to look for in market landscaping and how this results in a unique approach to developing sanitation markets in each context. The case studies pick up the issue of which circumstances would require an NGO to take on an implementer role to perform one or more market functions. Examples are also explored in which the capacity of national institutions with the legal mandate to improve access to sanitation is built as part of developing the market, resulting in improved coordination of the market system.

Speakers:

Aprajita Singh and Sanjay Singh (Population Services International, India)
Jan Willem Rosenboom (Bill & Melinda Gates Foundation)

This webinar, co-hosted by SuSanA and BEAM Exchange, will take place on 31st May at 17:00 CEST (Central European Summer Time). The webinar will last for 60 minutes. To register, please click here: www.susana.org/en/webinar-registration-31st-may . Registering is free but means you will receive an email reminder.
Ruth Miskelly
Knowledge and Network Officer - Sanitation
WaterAid
This email address is being protected from spambots. You need JavaScript enabled to view it.
Working on the Bill & Melinda Gates Foundation Phase 3 SuSanA project (see here: www.susana.org/en/resources/projects/details/127)

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