SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017 - recording and further discussion

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  • shannonmearlsmith
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Hi Ruth,
I was wondering if the presenters, especially Aprajita and Sanjay, could touch on the waste treatment aspect of developing the sanitation market. How and where is this waste being treated and how much is that considered within their overall strategy?
Thank you!

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  • Marijn Zandee
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Dear jcharlebois,

Here are my takes on some of your comments. For a longer version, please refer to this thread:
forum.susana.org/forum/categories/167-ma...ts-wanted?limit=1000 . I hope it is not getting too annoying that I keep bringing up this tread, but I prefer it to typing out my ideas everytime:) .


In general, I think there some continued confusion when we talk about “sanitation markets”. There are big differences between urban/rural, formal/informal settlements, and between markets for conveyance and treatment services versus markets for toilets and local treatment. It would be great if people in the sector could be a bit more specific about which market they refer to in their reports and discussions.

1. Sanitation is a public good. A public good is a good that is both non-excludable and non-rivalrous in that individuals cannot be effectively excluded from use and where use by one individual does not reduce availability to others. Governments are usually the best choice (most efficient) entity to provide public goods (think national defense, court systems etc.). Sanitation has large public benefits which households cannot privately capture, and therefore are best tackled through public interventions.


I think it is important here to distinguish between provision of toilets and local treatment (e.g. septic tanks) on the one hand and provision of sewerage (or other means of conveyance) plus treatment on the other. I fully agree the latter is a public good. For the former, I think there is a “duty” for most households to provide for themselves (with the exception of maybe the poorest decile.)

. If markets for sanitation exist, and sanitation presents untapped business opportunities, why haven’t local actors/businesspeople gotten involved/exploited that opportunity?


I think the markets are there in potential. The infrastructure will have to be build and services will have to be delivered. However, someone (in my view the government) needs to move first to get the ball rolling.

2. If markets for sanitation exist, are NGOs and their staff the best people to be analyzing this business opportunity and training businesses/entrepreneurs? Shouldn’t it be lead by local business people?


I think NGOs can do very useful work in building the capacity of private sector and in providing them with the information and skills needed. However, the NGO sector cannot be successful if there is no “demand” for their services from the government and the private sector.

“Private investments in sanitation normally require public networks, underlying them, to work. How these networks come to be is usually ignored in “market-based” approaches. There’s no use in a household building a toilet without a network supplying water. That such a network is a natural monopoly creates huge potentials for exploitation and exclusion of the poor, especially when privately managed, because the network provider will want to recover the full cost despite the low usage by the poor.” ( governancexborders.com/2014/02/05/five-m...ater-and-sanitation/ )


5. The few projects that I am aware of seem to recognize the public sector as part of the “ecosystem”, but largely ignore the public sector in the their programming. My understanding is that public sector provision of sanitation is how it has worked successfully in most ‘rich’ countries.


To 4 and 5, I agree. This maybe partly because some NGOs/donors believe strongly in the private sector and some strongly in the public sector (subject to “fashions”). The model Dorothee present in the referred thread tries to bring some clarity in the relations across the sector.

6. Assuming that the poor can and should pay is a very big assumption. Their spending priorities are otherwise (though this a big generalization).


I agree some people simply cannot pay. There should be some form of support for them (probably subsidies) in the context of a market approach that services other customers. However, I think for many it is just not a priority. For those, I think you need a long and sustained campaign (10 – 15 years) to change public perceptions. Again, I think the government is probably best placed, provided they embrace the importance of sanitation.

Regards

Marijn
Marijn Zandee

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  • arno
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

And here attached are the two presentations from the webinar.
Arno Rosemarin PhD
Stockholm Environment Institute
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  • daoporto
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Hi jcharlebois, you are making the right questions, and I would like to address some of them, from my experience working in this field in Asia, Africa, and Latin America:

Q1) That would be ideal, Governments providing sanitation, especially in developing countries, but that's not feasible in the rural developing world. Then, I would like to ask you the same question, following your rationale on Q.2: If governments are the best suited, why we still have some 30% of the population with no access to basic sanitation and 15% of open defecation rates?

Q2) There are many reasons, but because of some NGOs and politicians are still giving toilets away, (affecting the families' aspirational desire to improve), then demand generation is not always easy. On top of that, market creation requires a value chain approach, and interestingly there are many, many successful examples on that, already. One more thing, information asymmetry on decentralized rural sanitation is still a significant bottleneck at different levels in developing countries: Governments, supply chains, households, among others.

Q4) Absolutely, I agree that we need to avoid exclusion, then households in the last mile can get access to sanitation, not from direct subsidies, but from self-construction approaches even if that just help them to move into the first step in the sanitation ladder. Subsidies are not solving the problem in that segment, but creating a cemetery of inadequate latrines in the countryside, because they do not fit the households' aspirational desire, which is very close to a flush toilet, as we have in urban cities.

Q5) I agree with you; we do need to include public sector, is the only way to ensure scalability from a market-based approach.

Q6) 'The Poor" is a too general definition in this field and market: There are families in extreme poverty situation, then the middle-poor and the emerging poor. Therefore that means different segments, different expectations, different solutions and colors, different prices, different bundles, as we have in the catalogs of other durable goods in urban markets.

All the best and greetings from Bolivia,

Daniel
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  • sayboom
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Steve, Fair point, and apologies if I gave the impression that size is all that matters when defining scale. I used it as a quick shorthand in my notes (using Paul Polak's observation that everything you do should reach at least 1 million people). The overall "vision of success" we define with our partners include a number of indicators, pointing in different directions (business development, reaching the poor, government engagement or uptake, number of toilets sold, etc.). Not all of those are purely related to scale of course. And in the end, size is one element of scale. Answering the question what needs to be in place (institutionally, in the market, on the demand side) to sustain a market driven approach in say a state in India is a good way to start thinking about the things you would need to work on, and what you would need to demonstrate you are getting there.
Senior Program Officer on the Water, Sanitation and Hygiene team
Bill & Melinda Gates Foundation, Seattle, WA, USA

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  • stevensugden
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Jan Willum, One of your slide outlines the need to carefully define success and we are all familiar, and to some extent agree, that 'pilots never fail and never scale". However your first slide seems to simply define scale as 'millions' which is not really a 'careful' definition of success and does not provide any guidance as to what success looks like. It is far easier to design pilots which do scale if there was first a clearer and careful definition of the goal. To Water for People Scale is defined by the characteristics of the market system and not by numbers.

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  • MissNkhosi
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Thanks a lot for the video. I was interested in attending it but I couldn't.

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  • arno
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Here is the recording of the webinar.
Arno Rosemarin PhD
Stockholm Environment Institute
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Hi Jan Willem.
I asked the question about the GAVI Alliance model that worked so well with vaccines. I think it is a bond model that could kick start sanitation and hygiene investment from both industry and government. It is yes bankable projects that can be monitored that are necessary but also shared knowledge that it takes longer to decrease diarrhea morbidity and mortality through improved sanitation and hygiene practices - much longer time than vaccination and the related fast rates of antibody production. So if the 5-10 yr window for positive response to sanitation and behavior change is understood and if the governments can see that these investments soon pay for themselves in improved health and productivity, then investments should be forthcoming in both rural and urban settings. The companies that have the most to gain in sanitation development may not only be the utilities and toilet/infrastructure manufacturers but also the hygiene household products companies that are in it for the long-term. Here they all need to be able to see incremental results from their investments in order to secure their confidence in the Bond model. Standing behind the Bond in order to make this work would be banks, financial institutes, knowledge organisations and hands-on local SWAT teams that provide evidence. I don't think it requires setting up full fledged public health care systems with high tax allotments in order for governments to make this a higher priority. The data are already there re health improvements based on small initiatives. The other "keylink" in making the Bond model work is the need to hard-wire the business of sanitation to the business of water supply so that the two services become more integrated.
Arno Rosemarin PhD
Stockholm Environment Institute
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  • jcharlebois
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Thank you Jan Willem, Aprajita Singh and Sanjay Singh for a very interesting webinar.

It strikes me that there could be some major flaws in the thinking related to Developing Markets for Sanitation:

1. Sanitation is a public good. A public good is a good that is both non-excludable and non-rivalrous in that individuals cannot be effectively excluded from use and where use by one individual does not reduce availability to others. Governments are usually the best choice (most efficient) entity to provide public goods (think national defense, court systems etc.). Sanitation has large public benefits which households cannot privately capture, and therefore are best tackled through public interventions.
2. If markets for sanitation exist, and sanitation presents untapped business opportunities, why haven’t local actors/businesspeople gotten involved/exploited that opportunity?
3. If markets for sanitation exist, are NGOs and their staff the best people to be analyzing this business opportunity and training businesses/entrepreneurs? Shouldn’t it be lead by local business people?
4. “Private investments in sanitation normally require public networks, underlying them, to work. How these networks come to be is usually ignored in “market-based” approaches. There’s no use in a household building a toilet without a network supplying water. That such a network is a natural monopoly creates huge potentials for exploitation and exclusion of the poor, especially when privately managed, because the network provider will want to recover the full cost despite the low usage by the poor.” (governancexborders.com/2014/02/05/five-m...ater-and-sanitation/)
5. The few projects that I am aware of seem to recognize the public sector as part of the “ecosystem”, but largely ignore the public sector in the their programming. My understanding is that public sector provision of sanitation is how it has worked successfully in most ‘rich’ countries.
6. Assuming that the poor can and should pay is a very big assumption. Their spending priorities are otherwise (though this a big generalization).

These are my thoughts on the subject. I’m sure there is a lot that I do not know about developing markets for sanitation, and would welcome other peoples’ thoughts and experience.

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  • sayboom
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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

The question was: In Karnataka state India , without ANY market facilitating interventions over 2 million toilets have been built and being used since 2014. The single biggest difference seemed to be making sure that subsidies reached the user quickly enough. The informal market of ring manufacturers, pan manufacturers and masons got everything built. Is there a case for non-intervention and allowing the informal market to occupy the space slowly and at the comfort level of end users?

So something to know: who did what to make sure subsidies reached the poor in time? That would be the market intervention in my view... (this did not happen by itself, without action by anyone...).
Senior Program Officer on the Water, Sanitation and Hygiene team
Bill & Melinda Gates Foundation, Seattle, WA, USA

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Re: SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017

Question: Could we set up a GAVI Alliance Bond type model for sanitation? What would be the critical turn around payback time for positive impact? 5 -10 yrs?

Also a great question. We should probably think about this and try whether it can work for the sort of problems we are trying to solve. At least two questions are important in thinking this through:

1. Finding the money to finance interesting projects through a GAVI model or Bond model is not the hardest part. The hardest part is developing a pipeline of investable projects. How to find them, who "rates" their quality (and using what measures), who decides?
2. Government bonds (or even just government contracts) in practice can run into payment problems, because government can be slow to extremely slow in meetings its obligations. This kills companies, and in the long run, also kills interest in subscribing to such options. (I realize the questioner did not talk about government bonds; so consider this a bonus response please; part 1 still applies).
Senior Program Officer on the Water, Sanitation and Hygiene team
Bill & Melinda Gates Foundation, Seattle, WA, USA
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