Dear Colleagues,
I asked Braungart (C2C) exact the same question in 2011, reminding him that the inventors and start-up businesses involved are rather small to pay the high prices for any certification, his C2C-Cert. or e.g. for a German "DIBT-Zulassung" (
www.dibt.de/index_eng.html). This DIBT-Zulassung for CWs cost approx. 45,000 EUR and have to be renewed!
Braungart mentioned INFORMAL, it is not helpful to try to be from the beginning (during trail & error periods) 100% perfect C2C and recommended to any entrepreneur,
who want to work honestly their way through the headaches with C2C-toilers, may just call it:
"Inspired by C2C" or "Based on C2C", which do not infringe any C2C-copyrights and will cost nothing.
In many of his public presentation, Braungart was very critical about the reality of the whole certification businesses (jungle) and even about his own C2C-certifications too. He was forced to have one too, to keep clear distances to the dubious.
In my personal SUBJECTIVE opinion, the real big players using and purchasing certifications as "condoms" or invent dubious "condoms" by them self, first as a green-washing instrument (euphemistic called "Marketing") and second as an indirect way to keep small start-up inventors down, in order !to steal! or purchase cheap the INFORMAL inventions/ideas from the small ones.
Big payers have big PRs sub-contracted to push customers to a kind of religious BELIEF in Certifications. Do not buy this cheap stuff...
Best Regards,
Detlef SCHWAGER