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TOPIC: Gender and Sanitation Marketing

Gender and Sanitation Marketing 30 Jan 2014 23:07 #7174

  • barberh
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Hello forum users,
I'm just wondering if anyone has any experiences the can share pertaining to gender-related constraints/issues in sanitation marketing programming.

Thank you kindly. Feel free to ask further questions.

Hilary

Re: Gender and Sanitation Marketing 31 Jan 2014 06:04 #7176

  • Carol McCreary
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Hi, Hilary,

Have you visited the site of the Sanitation Marketing community of practice? www.sanitationmarketing.com Please note that site had an easy to use "Ask an Expert" function.

You might also take a look at the SuSanA fact sheet on Public Awareness Raising and Sanitation Marketing. Downloadable here. www.susana.org/lang-en/library/rm-susana...mp;type=2&id=749

Yes, indeed, gender is a huge issue. The way men and women use toilets will vary by culture, safety issues, ability, situation, and age, with attention to menstrual hygiene management extremely important. For the finer points, look at case studies from the area of the world where you are working.

And keep asking questions here on the Forum. Good luck. Carol

Re: Gender and Sanitation Marketing 31 Jan 2014 16:44 #7181

  • barberh
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Carol,
Thank you so much for these links. I'm pulling some great information out of them.

I'm currently working on developing a tool on how to mainstream gender-equity into WASH programming, including CLTS, SWASH, sanitation marketing and community water source development. It's not tied to a geographic location, but I am using case studies to help with the context. I'll let you know if I have any more questions (likely!).

Happy Friday!

Hilary

Re: Gender and Sanitation Marketing 07 Feb 2014 01:05 #7273

  • BlakeMcK
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Hi Hillary,

I work for iDE and we have experience implementing SanMark in 9 countries with 6 ongoing projects currently. If you can provide me more information regarding what you are seeking to learn about, perhaps I can help.

Best,
Blake
Best,
Blake Mckinlay
iDE Global WASH Knowledge Manager
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Re: Gender and Sanitation Marketing 07 Feb 2014 19:04 #7309

  • sotesfaye
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Dear Blake, using this opportunity! i would like to ask you about IDE research in Ethiopia.I have attended one sanitation marketing research workshop organized and presented by IDE in Ethiopia.What make me a bit concerned was the product that has been presented by the research team was manufactured vent and concrete slab only.I was asked the team why don't they proposed locally available products for marketing.It was not well accepted.I was raised the possibility of using bamboo for the vent in some part of Ethiopia where bamboo is abundant.is the other countries searcher is similar?

Re: Gender and Sanitation Marketing 07 Feb 2014 20:28 #7311

  • Carol McCreary
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Hi, Hilary,

Hope your research is going well. I'd be interested in what institution you're affiliated with as I try to become familiar with North American sanitation practice hubs.

The debate about CLTS is continuing on the forum. All the various discussions of sub-topics considered come up on CLTS keyword search. forum.susana.org/forum/categories/5-clts...led-total-sanitation

BTW, it looks as though working group 9 (WG9) will be phased out but (Working Group 9 has always had too many different topics.. Sanitation marketing is now nicely covered by sanitationmarketing.com and the Water and Sanitation Program of the World Bank www.wsp.org. In addition to bophub.org, sanitation as a business is covered on a number of sites. )

Good luck with your research. Hope you'll share a few thoughts with Forum readers.

Carol

Re: Gender and Sanitation Marketing 10 Feb 2014 22:51 #7338

  • BlakeMcK
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Hi Sotesfaye,

I am happy to hear you were able to attend a workshop hosted by iDE. The first step in any country where iDE completes a sanitation marketing project is to conduct in-depth market research, and more importantly use the Human Centered Design process to meet with all the stakeholders/people that will actually be involved in the solution and/or come in contact with a latrine - including local suppliers, providers of raw materials, government representatives, other NGOs, and most importantly the users (men, women and children). This research helps us identify the needs/wants/desires/constraints of all of these stakeholders and we design our product, business model, and marketing messaging around the insights we get through this HCD process. Thus, the products we design/commercialize are meant to meed the expressed and observed needs of the rural households we interview. In addition, we design for affordability, effectiveness, AND
aspiration. Through previous experience we have learned that the product has to be desirable for the rural customer, and often times this requires tweaking or improving on existing products to make them better meet the needs/wants of rural households.

All that is to say that we take our product design very seriously and orient it around the needs/wants of the end user. We do seek to build on, use, or modify existing products when appropriate but we have found that often times the existing products are not being adopted because they do not meet the needs of the customers. I hope this is helpful and if you would like to discuss this in more detail I can connect you with our Ethiopia team.
Best,
Blake Mckinlay
iDE Global WASH Knowledge Manager
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Re: Gender and Sanitation Marketing 15 May 2014 14:43 #8627

  • barberh
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Hi Carol and Blake!
Great to hear from you. I took a hiatus from this project but am back on it now.

I'm working with Plan Canada to develop this tool. We've generally found there is a dearth of information pertaining to SM and gender equality, and we have many projects that could benefit from this targeted information.

We're looking for information on the following: gender equality considerations in SM, GE considerations during formative research, GE considerations during promotion and mass media phases, and in general, how to make the whole campaign if not gender-sensitive, gender transformative.

If anyone has anything to add, it would be greatly appreciated.

Sincerely yours,
Hilary
Hilary Barber, M.A.Sc.
WASH Research Assistant
Plan Canada
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Re: Gender and Sanitation Marketing 16 May 2014 23:52 #8638

  • BlakeMcK
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Hi Hilary,

Gender is really not my area of expertise but I have forwarded your request to the Gender Lead for iDE. She is digesting and discussing a bit and will follow up with you if she has any valuable insights to share.

Best,
Blake
Best,
Blake Mckinlay
iDE Global WASH Knowledge Manager
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Re: Gender and Sanitation Marketing 18 May 2014 18:42 #8644

  • F H Mughal
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Mar 2014
Dear Hilary,

In response to your first post, I’m attaching some publications, which should help in your research. Publications include 2 outputs produced by Catarina de Albuquerque for her upcoming handbook on human rights to water and sanitation

The gender-related constraints/issues in sanitation marketing programming, in the context of Pakistan are: (a) absence of enabling environment; (b) typical male-dominated culture in rural areas, rendering the gender voice, voiceless; (c) policies discourages gender focal points; (d) bureaucratic attitudes tends to bypass gender inclusions; and (e) absence of processes and mechanisms that can amplify women’s standing. And, this is despite the fact that it is the women’s job to take care of latrines; and water (in rural areas, women and girls have to walk 4-6 km, one way, to fetch water).

Regards,

F H Mughal
Sectt: Please check publications for copyright issues - Thanks
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Karachi, Pakistan
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Re: Gender and Sanitation Marketing 23 May 2014 13:20 #8711

  • AdaOkoWilliams
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Hello Hilary,
great you are working on Gender and sanitation marketing. I know you received some materials already but i thought it will be nice to also point you in the direction of more generic materials on inclusive programming which could give you ideas on what else to look out for as you address the specifics of gender and sanitation marketing.

www.inclusivewash.org.au/resource-librar...nder-women-and-girls

wedc.lboro.ac.uk/resources/learning/EI_I...it_looks_like_v2.pdf

I hope you find this useful.
cheers
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