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Topics in Category: Market development in action - SuSanA Forum Sat, 24 Jun 2017 19:17:38 +0200 Joomla! - Open Source Content Management /media/kunena/images/icons/rss.png Topics in Category: Market development in action - SuSanA Forum en-gb Key documents for the sub-category on market development in action - by: muench For more information about why I am creating this new thread, please see here:


This thread is a "sticky thread" which means it will always remain at the top of this sub-category. It contains a recommendation for new people regarding the most important five documents in the thematic area of "Market development in action".

The selection of documents is based on some prior discussions with Ken Caplan, Jonathan Parkinson and John Sauer.
We are open to feedback if others think that another document should be selected here.

Recommended top five documents in the thematic area of "Market development in action", in reverse chronological order:

Brossard, S., Graf, J., Kayser, O. (2015). Creating alliances to accelerate commercially viable sanitation - Technical reports. Agence Française de Développement (AFD), France

The past decades have seen a growing appreciation of the role of market-based approaches in driving global development. Many coalitions of public and private players have emerged to promote them. How best to trigger and support these market-based approaches? How to leverage the expertise and resources of diverse members in coalitions? This paper presents insights from the Toilet Board Coalition (TBC), a young alliance that catalyses and accelerates market-based sanitation initiatives.

Pedi, D., Davies, W. (2013). Transforming markets, increasing access: Early lessons on Base-of-the-Pyramid Market Development in Sanitation. International Finance Corporation, Washington DC, United States

The article captures early experiences from the Selling Sanitation
initiative, a partnership between International Finance Corporation (IFC) and the World Bank’s Water & Sanitation Program (WSP). Using a market transformation approach,
Selling Sanitation is demonstrating strong potential to unlock new market opportunities and dramatically increase access to sanitation for low-income consumers.

Müllegger, E., Langergraber, G., Lechner, M., EcoSan Club (eds.) (2012). Faecal Sludge Management. Sustainable Sanitation Practice (SSP), Issue 13. EcoSan Club, Austria

Issue 13 of Sustainable Sanitation Practice (SSP) on “Faecal sludge management” presents studies from different regions that mainly show the non-existence of faecal sludge management in most regions. It includes four papers: the analysis of faecal sludge management in three cities in Bangladesh, the analysis of faecal sludge management in two cities in Cameroon, the description of the development of an optimized sludge management system in Ouagadougou, Burkina Faso, and the description the LaDePa machine in South Africa.

Schaub-Jones, D. (2010). Sanitation - Just another business? The crucial role of sanitation entrepreneurship and the need for outside engagement. BPDWS - Building Partnerships for Development in Water and Sanitation, London, UK

Private sanitation providers, from retailers to masons, from public toilet operators to latrine emptying businesses, are of vital importance to medium- and lower-income communities. Unlike in the water sector, where there is much debate over private versus public provision, the key issue is how to combine a largely private relationship with an appropriate regulatory and supportive role from the public sector. This article discusses the situation from the perspective of sanitation professionals, suggesting concrete ways to strengthen the urban sanitation market and thus accelerate progress towards a key pillar of human development.

UNICEF (2010). Sanitation marketing in Indonesia. United Nations Children's Fund, New York, United States

The marketing training module objectives are to understand the basic characteristics of sanitation marketing, to review the products and services that can be sold, to demonstrate that sanitation is a business, to introduce selling techniques, and to develop an individual sanitation marketing business plan. The training module is based on experiences of sanitation marketing in Indonesia.

You can find further important documents and website links dealing with this topic here:
I have to point out that I am not yet fully satisfied with this selection of documents and links, and welcome any suggestions for better key documents or better/additional links on this topic.

Market development in action Thu, 10 Dec 2015 12:26:57 +0100
SuSanA & BEAM Exchange Webinar: "Developing Markets for Sanitation: Where to Start?" 31 May 2017 - recording and further discussion - by: shannonmearlsmith I was wondering if the presenters, especially Aprajita and Sanjay, could touch on the waste treatment aspect of developing the sanitation market. How and where is this waste being treated and how much is that considered within their overall strategy?
Thank you!]]>
Market development in action Thu, 22 Jun 2017 17:10:42 +0200
Crowdfunding campaign for toilet entrepreneurs in Burkina Faso - by: MarionS
The page to contribute is here: , It's in french but I hope the infogaphies are understandable enough. Anyway I'm available for any question. Don't hesitate to talk about it around you.

Thanks in advance for your support !]]>
Market development in action Sun, 04 Jun 2017 18:22:51 +0200
It’s not all about toilets: Debunking 7 myths about urban sanitation - by: F H Mughal
Thank you for your response. I'm, in fact, looking for some other myths in urban or rural sanitation.
Are you aware of any more myths in sanitation?


F H Mughal]]>
Market development in action Thu, 04 May 2017 12:01:08 +0200
USAID Announces Partnership with Toilet Board Coalition - by: Ecowaters Around that time, USAID published a "lessons learned" report on what had gone wrong with some of their WASH projects. It was enlightening.
Since then, the Gates Foundation has mostly raised the profile of toilets as something that tech billionaires might fund, boosting their glamour. The Gates toilet work has not been perceived as entirely helpful. That's a whole other topic!
(Interestingly, I and likely others wrote to Gates Found 10 years ago to suggest that toilets might be a more effective health intervention for children than vaccines. So we were at first very happy to see Gates go in this direction a few years ago.)
Excreta management has come a long way in the public awareness thanks to a variety of agents. My favorite is Team Sweden.]]>
Market development in action Tue, 18 Apr 2017 17:42:39 +0200
Enterprise in WASH research project - the role of small-scale enterprises in sustainable WASH service delivery for the poor (Asia) - by: janina
Thanks for this. Responding to some of your questions:

- "Have you also been looking at corporate engagement, i.e. larger companies, in sanitation?"
We didn’t look much into this. However, in Indonesia we found that “corporate social responsibility (CSR) funds were reported as one possible avenue for these social enterprises to improve their financial situations. Several organisations were examining the potential of such private sector partnerships. In several cases organisations were partially reliant on donor support through funded positions or project activities that they implemented. There were also examples of local government paying for certain services from these organisations, particularly where good relationships with key political or administrative leaders had been nurtured. A key reflection is that where finance comes from can determine who the organisations are dominantly accountable to. Forms of ‘fee-for-service’ provisions promote direct accountability of enterprises to users, whereas donor or CSR funding has the potential to skew accountability towards their requirements rather than those of service users. In general the combination of voluntary time contribution, shared social goal and a fee-for-service financial model appears to result in strong accountability to users. However this can also result in fragile financial status.”

- "…it could be interesting to link people to discussions that are taking place on your own forum? You run your own discussion forum, too, don’t you? (I mean the CSWASH Fund)”
We don’t run our own forum. I think you might be referring to the CSWASH fund website and its webinars/learning events? We did run a webinar (which was preceded by an e-discussion) hosted by them which drew on our research as well as work of others…

- "I see many publications but how do you plan to do the dissemination and ensure that your research results are translated into practice"
The project included a translation phase where we translated research outcomes into meaningful findings for practice and policy. These include a series of six learning briefs and four policy briefs targeted at CSOs active in supporting water and sanitation enterprises and government stakeholders respectively. The last post I sent was aimed at announcing these outputs. These materials were developed in close consultation with various CSOs partners. In addition to this, we conducted several in-country dissemination workshops in the various project case study countries at various stages of the project (and its different studies), and have presented about the project at several conferences and other forums. For example, more recently Juliet was the topic expert for the East Asia Regional Learning Event of the CSWASH Fund, in which role she drew on the findings of our research to inform discussions and activities with participating CSOs.

Market development in action Tue, 04 Apr 2017 10:42:04 +0200
Webinar: Working with WASH Markets to Prepare for and Respond to Emergencies - 22 March 2017 - recording available - by: jonpar Working with WASH Markets to Prepare for and Respond to Emergencies

Webinar - 22.03.17 14:00 – 15:30 GMT


The recording of the webinar is now accessible to all and can be found here :

The webinar is 1.5 hours and we recommend listening to it all for context. Start time is 04.00 mins so please skip to that. However, a time summary is below to allow for easy access to segments of the presentation:

Part 1: Project Overview & Enhanced PCMA Approach 04.00 – 26.05 mins
Part 3: Country Case Studies 26.10 – 58.15 mins
Part 3: Major Learning Discussion 58.20 – 1.18.30 mins
Part 4: Stepped Approach to Change Discussion 1.18.35 mins - end

For those wishing to quickly find out what questions were asked of the presenters throughout the webinar please find questions and summary responses attached (Note: where questions were similar, we have only responded once).

Further feedback Opportunity

The webinar offered participants the opportunity to contribute to the discussion on the country experiences, some of the main learnings and the proposed stepped approach towards market engagement as the basis for market analysis and programming.

If you would still like to provide feedback please send to Katie Whitehouse (This email address is being protected from spambots. You need JavaScript enabled to view it.) or Carol Brady (This email address is being protected from spambots. You need JavaScript enabled to view it.) by Friday 31st March.

You feedback will be used to finalise the strategy documents attached as pre-read materials.

We are particularly interested in your interpretations of the 'Stepped Approach' towards market engagement.

Feedback to date has been that:

“It is a useful table to find out where we are and how we can move up the ladder and specific to NGO and country program too.”

“I think this is very useful when moving the way we do business towards a market-based programming. This is a process within an organisation and as your report mentions, takes time. I also like your point about keeping tools simple. Complicated tools are very off putting to implementers.”]]>
Market development in action Mon, 27 Mar 2017 23:02:29 +0200
CaLP Webinar series on market based approaches in humanitarian contexts - by: eshaylor
The use of Market-Based Programming (MBP) in humanitarian contexts is increasing and improving. Over the last year, there have been a number of key technical developments to facilitate the use of MBP. CaLP's Markets Working Group is therefore launching a webinar series to share these developments with the Markets in Crisis Community of Practice.

The first webinar will take place on Tuesday 14/02 from 2 - 3.30pm GMT. Please join the webinar session via the following link:

The agenda will include presentations on:

- The revised Market-Based Programming spectrum - by CRS

- The Minimum Standard for Market Analysis - by CaLP

- The Markets Compass (which enables you to select the right Market analysis tool) - by Oxfam

- A new template for collating market analysis information - by ACAPS

- The Market Information framework (which helps practitioner understand the breath of decisions that can be informed by market data) - by IRC

Finally, there will be time for a technical discussion, and for you to help us shape the agenda for our future webinars.

It is not focused on sanitation but there will be learning that is transferable to WASH programmes.]]>
Market development in action Thu, 02 Mar 2017 08:43:41 +0100
SuSanA webinar 9: Learning from experiences in urban and rural sanitation marketing, Feb 15th - recording now available - by: arno
Three videos:

Introduction and Simon Okoth

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Greg Lestikow

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See previous SuSanA monthly webinars here in this Playlist: ]]>
Market development in action Wed, 15 Feb 2017 22:01:05 +0100
East Asia Regional Learning Event Synthesis Report and Briefing Papers (bridging public and private spheres for improved sanitation) - by: bronwynpowell CS WASH Fund ) has published a series of reports and learning briefs which synthesise the key learnings and knowledge shared at the East Asia Regional Learning Event (EARLE) held in Hanoi, Vietnam 12-15 July 2016.

Hosted by the Fund, the Learning Event focused on bridging public and private spheres for improved sanitation. There was agreement at EARLE of the need for a ‘middle path’ to addressing sanitation, in which demand creation and sanitation marketing approaches continue to adopt a no-subsidy approach, but with recognition that carefully designed subsidies may be needed to reach the poor and disadvantaged.

Learn more about the EARLE objectives, program and outcomes here .

Key learning documents

Synthesis Report: Bridging public and private spheres for improved sanitation

This report is a synthesis of EARLE and captures CSO project approaches including how they work with government, how they apply market-based principles, how they bring together multiple dimensions of WASH including gender and social inclusion, and a variety of new innovations.

Learning Brief: Engaging government in market-based sanitation

Engaging government for market-based sanitation was a key area of focus of the East Asia Regional Learning Event and this Learning Brief provides an overview of issues for CSOs to consider in ensuring sustainability of WASH projects when working with government, particularly in South-East Asia.

Learning Brief: Financing sanitation: Finding a middle path to reach the poor

Having moved from full subsidy to no subsidy approaches, there is increasing agreement within the sector that a ‘middle path’ to sanitation financing is needed. This Learning Brief outlines this trajectory in the history of pro-poor sanitation as well as the many approaches being pursued by CSOs in South-East Asia within the CS WASH Fund which include Output Based Aid (OBA), loans to households, flexible payments, upfront discounts for the poor, cooperatives and revolving funds.]]>
Market development in action Sun, 22 Jan 2017 01:43:44 +0100
Discussion paper regarding a framework model for sanitation markets - Inputs and comments wanted!! - by: Marijn Zandee
In this context I would define Agency as “the power to effect change”. In my view, when NGOs write in their results matrixes that their project goal is to “Improve the lives of …etc.” they take away the agency of their target group, because, it makes the target group powerless to improve their own situation. Therefore, in my view, we should speak about, “Enabling the population of… to improve their lives through….”. As I said, to some this may appear to be a philosophical difference, but it one that matters to me :) .

This does not mean that I am a “Chicago school” type economist who thinks that people can just do everything by themselves. On the contrary, the paper aims to describe a structural set-up in which the population is enabled to improve their sanitation and the private sector is enabled to deliver good products for a fair price. At the moment, I don’t see how that s feasible without a strong leadership from the government side.

This is also the spirit in which the “the overall goal should be for the population of a country to improve their health and economic status through sanitation" line was written. The paper tried to outline a situation in which we could see real progress. That this mentality is not there yet in many countries is evident. How to get to such a mentality? Probably through a long and sustained (15 ears?) campaigning and strategic advertising. For sure, it would be great to find more studies on what motivate people to spend money on sanitation in places where coverage was greatly improved. If it turns out that there is a common motivator across projects and cultures, that would be great to include in this paper, and as an input for promotion campaigns. (See below for a great example from the 1940s in the USA)


Market development in action Fri, 20 Jan 2017 03:46:32 +0100
How can companies incentivise sanitation - by: ossai
This will be an encouragement for other companies to follow.]]>
Corporate Engagement in Sanitation - Thematic Discussion (SuSanA Indian Chapter) Mon, 16 Jan 2017 10:29:27 +0100
Sharing your experience (Corporate Engagement in Sanitation) - by: magdalenabauer
thank you for your contribution to the first topic of the discussion!

I would like to share two things with you connected to this threat:

First, Jayanti Shukla from United Way send us another contribution and final comment (posting on her behalf):

With many proactive measures taken by the government to drive the Swachh Bharat campaign for a defecation free India such as the Swachh Bharat cess and other options of making mandatory CSR spends in sanitation over, a lot of CSR departments are taking a serious view of tackling the problems of sanitation, access to clean drinking water and promoting best personal hygiene practice and promoting programs following these themes in their CSR programs and through year round employee engagements planned to build more advocacy on the subject. In our experience, this space is vibrant currently with discussions, implementable program designs, models of delivery and requires further work of closer cooperation among the stakeholders to achieve impact in aggregated geographies across India.

Entrepreneurial activity in sanitation is among the sunrise projects in the sector which helps to foster greater stakeholder involvement, cleaner uses of technology driven towards better ecological consequences and behavior change among community of users. This is largely because of the user friendly and sustainable models and high degree of engagement maintained by the promoters of these social startups in sanitation with the householders.

SusanA is filling the critical gap of knowledge sharing and information dissemination through these series of relevant discussions on the forum. It has been a pleasure to open the discussion on this topic.

Jayanti Shukla joined United Way Mumbai in 2008 after over 25 years in the corporate sector. She is an Independent Director on the boards of Standard Chartered Securities (India) Ltd, Standard Chartered Finance Ltd and Standard Chartered Investment and Loans (India) Ltd, was the Co-Chairperson of the CSR Committee of the Indian Merchants Chamber, is a member of the Task force at CII-India@75 .

Secondly, I want to draw your attention to the synthesis for this (whole) discussion, which summs up the main ideas you all shared and provides further readings and a good overview of what has been discussed.
Please have a look here:
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If you have any further comments, please feel free to post here or contact us.

Kind Regards,
Corporate Engagement in Sanitation - Thematic Discussion (SuSanA Indian Chapter) Mon, 16 Jan 2017 06:27:35 +0100
How saving and demand for investing on sanitation be related - by: muench
This Forum is all about sharing, helping each other and learning together - therefore, I am always keen to give people a good chance to get answers to their research questions.

However, in your case I am not sure what you are asking about? Could you please clarify or expand on this:

which do you think more determining factor is it saving or income that matters on sanitation investment

Perhaps it could help us if you share more background about the research you are doing. Is it for a MSc degree? Do you already have a research proposal or perhaps already some presentations?
What is your research hypothesis? Who is your research with?

Kind regards,
Market development in action Thu, 12 Jan 2017 22:41:29 +0100
Apart from CSR, what are the possible ways a corporate can get engaged in the sector - by: nityajacob
I am posting a summary to this topic. Thanks to all who have responded. We had an interesting discussion on how companies can engage with sanitation beyond CSR.

There are several ways a company can engage in sanitation. They can mentor local people to become sanitation entrepreneurs. By treating waste as raw material for other products, such as manure, people can think of a "circular economy" model for businesses. This can be an approach for companies to invest directly as well as mentoring. It can provide an impetus for companies to think out of the box and close the sanitation loop.

For the telecom and information technology industries, investing in sanitation can be a chance to project their image, it was said. However, this also applies to other companies. Unilever have already projected their commitment to sanitation through the Lifebouy soap.

Companies can bring in innovation. Technology for data collection, decision-making and planning is one big area where they can engage. Companies can help develop business models for local entrepreneurs and mentor them. They can also develop new financial products for micro-loans, user tariffs and innovations in service deliver. This can make financial markets or banking more inclusive in addition to promoting sanitation. Companies can also train local people to become entrepreneurs by helping with budgeting, technical aspects, marketing, staff management, etc.

Several examples were mentioned from Bangladesh, Peru, Tanzania and Indonesia where companies have engaged in sanitation. Companies have also co-invested, along with governments, in creating knowledge and research on sanitation. The government on its part can provide incentives to companies for investing in sanitation, beyond the mandated 2% CSR. The CSR aspect is unique to India, and the India Sanitation Coalition can help companies strategise better in this respect.

Drivers mentioned for companies to engage in sanitation include the potential size of the market, the opportunity to develop and market new products, treating waste as a resource with knock-on effects on improving environmental sanitation, being seen as a responsible corporate citizens that helps societies succeed, and investing staff time in a worthwhile cause.

The interesting concept to come out of this theme was that of the "circular economy" with its emphasis on up-cycling. Sanitation products - human excreta, garbage, waste water - are not something to be discarded. Rather, they are inputs for other products and companies can invest in their manufacture and marketing. Companies can set up their own units or support local entrepreneurs with skills and finance to do so.

Hope you all enjoyed this discussion. If you would like to add to it, please continue to do so.

Nitya Jacob]]>
Corporate Engagement in Sanitation - Thematic Discussion (SuSanA Indian Chapter) Wed, 14 Dec 2016 04:24:27 +0100